Thesis (MBA)--Stellenbosch University, 2001. / ENGLISH ABSTRACT: This study focuses on the development of a research model for the University of Stellenbosch
(US), which will facilitate the marketing and implementation of DE programmes for
organisations. More leading-edge organisations are utilising distance education (DE) modes
to capitalise on advantages such as rapid assimilation of learning material and the reduction in
costs in the long term.
An organisation in the health sector was chosen for the application of the model. The health
sector faces numerous challenges, prospects and opportunities. The research model's
framework is therefore utilised to establish the training needs of the Medi-Clinic hospital
group's managers.
The results of the research conducted in this study indicate that Medi-Clinic's work
environment seems to be favourable for management training programmes to be implemented
via DE technologies. Their managers in general favour training to be delivered via more
dependent modes. Managers identified mainly direct contact and interaction with the lecturer
by means of traditional training and face-to-face contact (TV) as their first choice. Interactive
video, computer with instructor involvement, and DE via videotapes were predominantly the
managers' second choice. The managers' third choice was primarily computer without
instructor involvement, CD-ROM and correspondence.
From this study it is also clear that Medi-Clinic's different managerial groups prefer different
training modes. Independent DE modes are in general more popular among their higher
levels of management.
This study can serve as the basic model, which can, with further refinement, be used by the
University of Stellenboseh's Distance Education Division as a support tool for the
development, marketing and implementation of programmes. / AFRIKAANSE OPSOMMING: Hierdie studie fokus op die ontwikkeling van 'n navorsingsmodel vir die Universiteit van
Stellenbosch (US). Die oogmerk van die model is om die bemarking en implementering van
afstandsonderrigprogramme vir organisasies te fasiliteer. Organisasies maak toenemend
gebruik van afstandsonderrigmetodes om voordele soos vinnige assimilasie van
opleidingsmateriaal en die vermindering van koste op lang termyn daaruit te put.
'n Organisasie uit die gesondheidsektor is gekies vir die toepassing van die model. Die
gesondheidsektor staar vele uitdagings, vooruitsigte en geleenthede in die gesig. Die
navorsingsmodel se raamwerk is daarom gebruik om die opleidingsbehoeftes van die Medi-
Clinic hospitaalgroep se bestuurders te bepaal.
Uit die resultate van hierdie navorsing blyk dit dat Medi-Clinic se werksomgewing gunstig is
vir die implementering van bestuursopleidingsprogramme deur middel van
afstandsonderrigmetodes. Bestuurders het hoofsaaklik direkte kontak en interaksie met die
dosent deur middel van tradisionele opleiding en persoon-tot-persoon- (TV) kontak as hul
eerste keuse geïdentifiseer. Interaktiewe video, rekenaar met instrukteurbetrokkenheid en
afstandsonderrig deur middel van videokassette was oorwegend bestuurders se tweede keuse.
As derde keuse is rekenaar sonder instrukteurbetrokkenheid, CD-ROM en korrespondensie
oor die algemeen gekies.
Uit hierdie studie is dit ook duidelik dat Medi-Clinic se verskillende bestuursgroepe,
verskillende opleidingsmetodes verkies. Onafhanklike afstandsonderrigmetodes is oor die
algemeen meer gewild onder hoër vlakke van bestuur.
Hierdie studie kan as 'n basiese model dien, wat met verdere verfyning gebruik kan word as 'n
ondersteuningsinstrument om afstandsonderrigprogramme vir die Universiteit van
Stellenbosch te ontwikkel.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/52086 |
| Date | 12 1900 |
| Creators | Van Rooyen, Marleen |
| Contributors | De Coning, T. J., Stellenbosch University. Faculty of Economic & Management Sciences. Graduate School of Business. |
| Publisher | Stellenbosch : Stellenbosch University |
| Source Sets | South African National ETD Portal |
| Language | en_ZA |
| Detected Language | English |
| Type | Thesis |
| Format | 165 p. |
| Rights | Stellenbosch University |
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