Market segmentation of visitors to Aardklop National Arts Festival : a comparison of two methods / Karin Botha

Description

Thesis (M.A. (Tourism))--North-West University, Potchefstroom Campus, 2009.

Links & Downloads

1. http://hdl.handle.net/10394/4339

Tags

Aardklop National Arts Festival

Festival

Arts festival

Correspondence analysis

Expenditure-based segmentation

Market segmentation

Marketing

Additional Fields

Identifer	oai:union.ndltd.org:NWUBOLOKA1/oai:dspace.nwu.ac.za:10394/4339
Date	January 2009
Creators	Botha, Karin
Publisher	North-West University
Source Sets	North-West University
Detected Language	English
Type	Thesis