A clear understanding of the relationship among three performance indicators (perceived service quality, perceived service value, and satisfaction) would inform tourism businesses and organizations which of these evaluation measures were the most useful indicators of visitors’ behavioral intentions. Perceived service quality is a user’s judgment about a service’s overall excellence or superiority (Berry, Parasuraman and Zeithaml 1988). Perceived service value has been recognized in the past decade as one of the most salient determinants of purchase intention and repeat visitation (Bolton and Drew 1991; Chang and Wildt 1994; Jayanti and Ghosh 1996). Previous studies (Grewal, Monroe and Krishnan 1998; Jayanti and Ghosh 1996; Oh 1999; Sweeney, Soutar and Johnson 1997; Zeithaml 1988) suggested that perceived service value which is defined as a trade-off between visitors’ perceptions of the “give” and “get” components of a service (Zeithaml 1988) mediates the influence of perceived price and perceived service quality. Satisfaction is a visitor’s affective and evaluative response to the overall product or service experience (Oliver 1997). What visitors receive from their investment (money, time and other resources) on a tourism trip are psychological benefits. Thus, it is an experience that visitors receive from interacting with the tourism product, and satisfaction is an evaluation of the level to which these psychological benefits are received (Crompton and Love 1995). This study is an examination of the relationships between visitors’ perceived service quality, perceived service value, satisfaction and behavioral intentions. Respondents were visitors who attended the Cajun Catfish Festival in Conroe, Texas and were systematically selected. Findings revealed that: a) a structural model operationalizing perceived service quality as a set of attributes fit the data better than an alternative model that measured quality by using a visitor’s judgment about a service’s overall excellence or superiority; b) among the constructs analyzed perceived service value appeared to be the best predictor of behavioral intentions; and c) of the four dimensions of service quality of a festival, generic features and comfort amenities had the most influence on determining perceived service quality.

Syftet med denna Uppsats är att genom en fallstudie av Uppsala Internationella Gitarrfestival studera utvecklingen av ett evenemang och hur detta påverkas av aktörerna i dess evenemangsnätverk, samt hur detta hanteras av arrangören. Undersökningen utgår från teorier om projektutveckling, där teorier om hur projekt är strukturerade och aktörers betydelse för ett projekts utgång vävs samman. Vi har även använt oss av teorier kring evenemang, baserade på den omfattande evenemangsforskningen som bedrivs vid Göteborgs Universitet. Vidare baseras undersökningen främst på fyra djupgående och två kortare intervjuer med representanter från Uppsala Internationella Gitarrfestival och viktiga aktörer inom dess evenemangsnätverk. Sekundära källor som bland annat artiklar, undersökningar, pressreleaser, samt elektroniska källor har används för att underbygga och sätta informationen från våra intervjuobjekt i perspektiv. Vår studie har visat att Uppsala Internationella Gitarrfestival är ett evenemang som genom att långsiktigt ha byggt upp sitt varumärke och skapat starka relationer med aktörerna i evenemangsnätverket har stor frihet i utvecklingsarbetet av festivalen. Dock måste viss hänsyn tas till aktörer och deras åsikter, då utvecklingen måste ske på ett sådant sätt att aktörerna känner att de kan stå bakom Uppsala Internationella Gitarrfestivals produkt.

A clear understanding of the relationship among three performance indicators (perceived service quality, perceived service value, and satisfaction) would inform tourism businesses and organizations which of these evaluation measures were the most useful indicators of visitors’ behavioral intentions. Perceived service quality is a user’s judgment about a service’s overall excellence or superiority (Berry, Parasuraman and Zeithaml 1988). Perceived service value has been recognized in the past decade as one of the most salient determinants of purchase intention and repeat visitation (Bolton and Drew 1991; Chang and Wildt 1994; Jayanti and Ghosh 1996). Previous studies (Grewal, Monroe and Krishnan 1998; Jayanti and Ghosh 1996; Oh 1999; Sweeney, Soutar and Johnson 1997; Zeithaml 1988) suggested that perceived service value which is defined as a trade-off between visitors’ perceptions of the “give” and “get” components of a service (Zeithaml 1988) mediates the influence of perceived price and perceived service quality. Satisfaction is a visitor’s affective and evaluative response to the overall product or service experience (Oliver 1997). What visitors receive from their investment (money, time and other resources) on a tourism trip are psychological benefits. Thus, it is an experience that visitors receive from interacting with the tourism product, and satisfaction is an evaluation of the level to which these psychological benefits are received (Crompton and Love 1995). This study is an examination of the relationships between visitors’ perceived service quality, perceived service value, satisfaction and behavioral intentions. Respondents were visitors who attended the Cajun Catfish Festival in Conroe, Texas and were systematically selected. Findings revealed that: a) a structural model operationalizing perceived service quality as a set of attributes fit the data better than an alternative model that measured quality by using a visitor’s judgment about a service’s overall excellence or superiority; b) among the constructs analyzed perceived service value appeared to be the best predictor of behavioral intentions; and c) of the four dimensions of service quality of a festival, generic features and comfort amenities had the most influence on determining perceived service quality.

Thèse de doctorat--Sciences de l'information et de la communication--Avignon--Université d'Avignon et des pays de Vaucluse, Ecole doctorale 379, Sciences humaines et sociales, 2006. / Bibliogr.

Thesis (Ph. D.)--University of Wisconsin--Madison, 1982. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 430-454).

Purpose: The purpose with this study is to clarify what importance a co-occurrence event can have on a smaller town, and also what positive and negative consequences it can have on the town seen from a social, economic and political aspect. I will also look at what magnitude the festival have on the local commercial and industrial life and how it affects those who live there. I will also determent how the moving of the festival might come and affect the local businesses, the local population and the community it-self. Method: I will thorough-out this study work with qualitative research methodology. I will there-for process the empirical data that will be collected and used for this study from a qualitative research methodology point of view. I will likewise go through with two deep-going interviews with people well familiar with the subject to increase and strengthen the validity of my study. The information this will give me will be discussed and analyzed from a hermeneutic perspective.  Result: The result of this study shows the tremendous value a specific event can have on its host community. In Hultsfred, where the local population is very proud over the music festival, there are no limits for the development of the event it-self, and its impact on Hultsfred. The festival contributes with a big local commitment and a lot of enthusiasm, which makes the expansion of the festival possible. In the case of Hultsfred, the festival has generated in several education opportunities, a new form of truism, increase knowledge of the town Hultsfred, a stronger community brand and a bigger and more improved industrial life. The town of Hultsfred has seized the opportunity of maximizing the music festival and its benefit towards the community. They have also used the festival for making them-self a brand and a niche, all in favor of evolving and expanding the community. / Syfte: Syftet med denna studie är att se vad ett stort återkommande evenemang kan har för betydelse för en liten ort, och vilka positiva och negativa konsekvenser evenemangen kan leda till sett ur ekonomiska, sociala och politiska perspektiv. Syftet är också att undersöka vilken betydelse Hultsfredsfestivalen har för lokalsamhället och dess näringsliv, hur orten Hultsfred påverkats av festivalen och hur den fått festivalen att bli en så stor del av kommunen. Slutligen kommer jag kartlägga vilka konsekvenser kommunen kan komma att ställas inför i och med festivalens flytt. Metod: Jag kommer igenom studien arbeta med kvalitativa forskningsmetoder. De empiriska data som samlas in och används som grund för studien kommer därför bearbetas på ett kvalitativt sätt. Jag kommer även genomföra två semistrukturerade intervjuer på personer med god insikt i ämnet för att öka studiens giltighet. Datan som dessa ger, samt den empiri studien innefattar kommer tolkas och analyseras utifrån ett hermeneutiskt perspektiv. Resultat: Resultatet av denna studie visar vilken oerhörd betydelse ett arrangemang kan ha på en ort. I Hultsfred, där lokalbefolkningen känner en oerhörd stolthet för festivalen, finns det inga begränsningar för hur långt man kan ta det. Festivalen bidrar till ett stort lokalt engagemang vilket ger festivalen utrymme att växa och utvecklas. I Hultsfreds fall har festivalen genererat i flertalet utbildningar, en ny turism i form av upplevelseindustri, ökad kännedom om kommunen i nationella sammanhang samt ett förbättrat och utvecklat näringsliv. Man har i Hultsfred och kommunen tagit vara på festivalen och använt sig av den för att skapa sig ett varumärke och en nisch, allt för att förbättra orten och dess tillväxt.

In recent years, region governments actively impelled the buskers to be engaged in the street performance. They handle the examination and certification of buskers and open public space to become the legal venues of street performance, so that the arts enter into daily life of the city to result in new cityscape. The festival has been regarded as one of the most rapidly growing form of tourism. Using the street performance festival to develop the culture tourism industry, it is profitable for marketing cities and gaining economic benefits. This study is to use TOWS matrix, in-depth interviews with experts and famous foreign cases as the foundation of the operation strategies of Kaohsiung city International Street Performance Festival; then use Delphi method to evaluate strategies by industrial, governmental and academic experts. Finally, the researcher concludes strategies regarding to five aspects, which are ¡§Environmental Resources¡¨, ¡§Organization and Manpower¡¨, ¡§Activities Planning¡¨,¡¨ Marketing Publicity¡¨ and ¡§Financial Planning¡¨.

This report follows an internship, of 480 hours in length, completed at The New Orleans Film Festival, located in The Downtown Development District in New Orleans, Louisiana. The New Orleans Film Festival is a non-profit (501 c-3) cultural organization serving the New Orleans area, the southeast region, and the film industry. The New Orleans Film Festival strives to provide quality alternative local, national, and international films to the New Orleans community.

This paper comes from 180 hours of internship with the New Orleans Film Festival in Orleans Parish, New Orleans, Louisiana. During those hours of involvement with this organization, I focused on the competitive division of the festival that was then known as Cinema 16. In the course of events, questions arose concerning the issue of board involvement in the Cinema 16 jury process and the board's administrative responsibilities. As it is with all human enterprise, there also is a continuously evolving attempt to improve methods. In the NOFF's case there is an attempt to improve the judging of the entries. What should be the board's role in that process? Cinema 16 should breathe life into the creative aspirations of fledgling filmmaker's near and far. Does the New Orleans Fum Festival do all it can to make this a reality by vigorously marketing the selected films? Memberships became a focus when the disparity between the number of members in prior years and the number in 2001 appeared large. There were approximately 350 memberships in August of 2001, compared to 600 in 1999. There appeared to be a direct correlation between the number of memberships and mail-outs to the public. What other methods could be utilized to increase their numbers? Information is power. Answers to such questions would put the festival in the position of being proactive by giving them opportunity to further fulfill their mission as well as the capability to bring in more funds to continue their work. Time was given to exploring a university population as a viable market for new memberships. The staff shed light on the need for more services to offer prospective members. These major issues served to fulfill the purpose of the internship by opening up opportunities for experience in a nonprofit arts organization. The experience in its entirety brought to light the film festival's impact on the concept that film is a credible art form celebrated by individuals everywhere. This paper should highlight the importance of the various processes, not only in giving that organization credibility but also in aiding it in making the impact it wishes to on its immediate and global community.

This thesis offers a complex overview of the Prague Spring International Music Competition with a detailed focus on the basssoon category.