See what I'm saying? : A qualitative study of how sensory stimulation enhances the customer shopping experience in e-commerce

Description

Research question: How do the utilization of the human senses affect the customers' shopping experience within e-commerce? Purpose: The purpose is to describe how brands within e-commerce can create an enhanced shopping experience for its customers. Method: Cross-sectional design, semi-structured in-depth interviews Conclusion: The study revealed that in order to create an enhanced shopping experience for its customers, brands within e-commerce should treat the shopping experience as extended, which enables stimulation of multiple senses.

Links & Downloads

1. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44618

Tags

Experience economy

sensory marketing

e-commerce

Additional Fields

Identifer	oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-44618
Date	January 2015
Creators	Lebenius, Filippa, Andersson, Ida, Skoglund, Filippa
Publisher	Linnéuniversitetet, Institutionen för marknadsföring (MF)
Source Sets	DiVA Archive at Upsalla University
Language	English
Detected Language	English
Type	Student thesis, info:eu-repo/semantics/bachelorThesis, text
Format	application/pdf
Rights	info:eu-repo/semantics/openAccess