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Exportní strategie vybrané firmy při vstupu na zahraniční trhy / Export strategy of the chosen company entering foreign markets

The diploma thesis addresses the specific business decisions about entering foreign markets. With the example of the United Arab Emirates and India it shows the diversity of business and export strategies. It tries to answer the question of whether to use distributors in foreign markets, or whether a more appropriate way is to set up its own branches.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75098
Date January 2010
CreatorsChmel, David
ContributorsSato, Alexej, Schwarz, Tomáš
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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