The aim of this thesis is to explore how a bookstore chain and a public library meet the needs of their customers through environmental scanning. The empirical material is derived from six semi-structured interviews with six informants, three from each organization, together with an analysis of internal documents. The method used is a case study and the theoretical framework is based on models used in the process of environmental scanning, as described by Choo, Hamrefors and Hedin & Sandström among others, and which facilitate a comparison of the environmental scanning of the two organizations. The results of the study indicate that the library, as a public organization with a mission in society, perceives the environment as society as a whole and all its members as their users, whereas the bookstore concentrates on the sectors of the environment that affect their sales. The consequences of these different views are that the library is more active in the environment and uses surveys as a basic source of information, while the bookstore is more passive, and relies on statistics for information. Neither of the organizations seems to have a model for organized scanning which can be compared to the model in the theoretical framework, even though both organizations are aware of the importance of environmental scanning and its tools and purposes. / Uppsatsnivå: D
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hb-18694 |
| Date | January 2008 |
| Creators | Eriksson, Mattias |
| Publisher | Högskolan i Borås, Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan, University of Borås/Swedish School of Library and Information Science (SSLIS) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | Magisteruppsats i biblioteks- och informationsvetenskap vid institutionen Biblioteks- och informationsvetenskap, 1654-0247 ; 2007:142 |
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