The diploma thesis analyzes modern social networks, with focus on Facebook network in Czech environment. It shows Facebook tools and its possible usage for marketing purposes. Facebook functionality is shown on practical examples, including own Facebook application. It contains suggestions for Facebook marketing strategy improvements.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222931 |
| Date | January 2011 |
| Creators | Hrdlička, Pavel |
| Contributors | Schüller, David, Dvořák, Jiří |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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