This paper summarizes a design project entitled "Social Scriptures" completed for the AudioVisual Department of The Church of Jesus Christ of Latter-day Saints (The Church). The purpose of the design project was to prototype a web-based computer application that could be used by Church members to study the scriptures in an online social context. Originally, the project was designed to be a part of the Facebook Application Platform in order to leverage both the extensive existing social connections of Church members as well as deliver the application in a setting where many Church members already spend a good deal of their time. Through the cyclic design processes of feedback and evaluation, the project was later generalized to not necessarily depend on the Facebook Platform, but rather create a system from the existing member account information coupled with scriptural content that can function inside of a social network or on its own. The evolution of the design process towards using a rapid prototyping methodology allowed for quick revisions, lower stakes testing, and more overall flexibility in the design. The various stages of the design process, including revisions and prototypes, are shown and discussed in this paper.

This thesis has several aims, the main to offer the reader an overview on specific social networks. To address the main aim, we will describe commonly used social networks, provide a general history of social networks, and list the most famous social networks in the world and Czech, as well as describe their main histories. Next, we are going to specify the main topic groups in which we can divide the social networks. The second aim is to introduce how we can use social networks for business and marketing intensions, including the techniques used by marketing employees. In the next part, we are going to discuss development trends from the users' perspective and we will also focus on main trends, which are important for the firms operating on social networks. In the last theoretical part, we will describe risks and hazards on social networks. In the practical part, we will demonstrate how people share their own private information and what area of interest is the most useful for gathering this information.

The diploma thesis analyzes modern social networks, with focus on Facebook network in Czech environment. It shows Facebook tools and its possible usage for marketing purposes. Facebook functionality is shown on practical examples, including own Facebook application. It contains suggestions for Facebook marketing strategy improvements.