Transdisciplinary focused work concentrates on communication on the social network Facebook. Firstly, the author puts forward a theoretical introduction to social communication and afterwards to communication on social networks. The thesis introduces the concept of New Media and Web 2.0 as the essential platform for the full development of the potential of Facebook. Further, the author discusses the term Online Social Networks and the definition of Social Capital. With the help of the former and latter the author demonstrates the rightfulness of people social ties; i.a. on the Small-World theory. The subsequent analysis is dedicated to Pages and Groups, which appear o Facebook. On sampled examples the author examines the content of communicated messages, the motivation people have to join such Groups and Pages and the overlap this activity has in the real world.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17388 |
| Date | January 2010 |
| Creators | Mareš, Jakub |
| Contributors | Pavlíček, Antonín, Kalina, Jaroslav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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