Transdisciplinary focused work concentrates on communication on the social network Facebook. Firstly, the author puts forward a theoretical introduction to social communication and afterwards to communication on social networks. The thesis introduces the concept of New Media and Web 2.0 as the essential platform for the full development of the potential of Facebook. Further, the author discusses the term Online Social Networks and the definition of Social Capital. With the help of the former and latter the author demonstrates the rightfulness of people social ties; i.a. on the Small-World theory. The subsequent analysis is dedicated to Pages and Groups, which appear o Facebook. On sampled examples the author examines the content of communicated messages, the motivation people have to join such Groups and Pages and the overlap this activity has in the real world.

This diploma thesis analyzes the position of social networks in the Czech Republic and describes their potential usage for business with a scope on marketing. The work focuses on the social network Facebook, which in terms of number of users and their activity is the most represented social network in the Czech Republic and therefore represents the highest advertising potential. The work describes the creation of both paid and unpaid forms of communication within this social network and presents an optimal solution for its involvement in company's activities. The findings were applied in practice to the Facebook profile of www.milujito.cz e-shop.

The thesis explores possibilities of the use of facebook in the field of evangelization. Facebook represents one of many modern-day communication tools that touch ever larger part of human population nowadays. Also Christians must necessarily take an attitude to these tools. After a short historical excursus an outline of the realm of social networks follows. In a short overview the thesis presents key Church documents relevant to the topic. Afterwards it shows examples how the use of communication tools can change lives of many people. An inspiration is found in the area of business as it is used within the contemporary society. The thesis also aims its attention to the essential task of Christians, which is the proclaiming of the Gospel. Besides it takes note of activities of Christians who "live" in this cybernetic space. It doesn't neglect the risks in the field of social networks, risks which may affect those who strive to reach out to people in cyperspace. To the conclusion a short personal testimony is added concerning the role the facebook can play in a life of a Christian. Several possible views are presented here for consideration and at the same time a space is left for personal answers.

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The main objective of this thesis is to evaluate activities of the bar U stare studny on social networks and to suggest steps that will enable management to achieve success mainly on Facebook, but also on other networks such as Twitter and Foursquare. The bar is currently using social networks in a very limited way and in this work I would like to contribute to better understanding of the problem and also show the way, which should their online activities take. The theoretical part deals with the social graph, which is later linked to the modern online social networks. The practical part contains steps that aim to improve the marketing campaigns primarily on Facebook, but also on Twitter and Foursquare.

The thesis deals in the first part with the definition of social networks, their historical development and the basic principles of the operation. The content of the second part is focused on the benefits and risks connected to the usage of the social networks and contains the analysis of trends in the marketing practice. The next part is devoted to the most used social networks and describes their functional elements, which can be used by the companies to achieve their marketing objectives. The practical part of this thesis begins with the introduction of the company IBM, their marketing strategy and evaluation of the activities within social networks. The main objective of this thesis is to propose steps that will help IBM to avoid the mistakes which are currently being made. These steps include mainly the layout design and the usage of the most frequently used functionalities to allow more effective utilization of the social networks in marketing strategy. Although is Facebook the key element for the application of the proposed steps, the attention is also devoted to Twitter and the newly established social network called Google+.

Title: Utilization of Facebook in studio Arven's marketing Objectives: The aim of this work is to create a facebook fan page for Power Plate studio Arven in Čelákovice. The facebook fan page was created on the basis of survey. Then the effectiveness of the page was evaluated. Methods: In this work have been taken both quantitative and qualitative methods. The quantitative method was applied in survey among existing clients of studio Arven and facebook fans of fitness clubs. Qualitative method was used during structured interviews. The facebook page was monitored. Results: It was found that the facebook page serves as a presentation for companies. However, fans of the facebook pages do not follow the pages very often. It was also found that is very difficult to bring new clients to the studio thanks to Facebook. Keywords: marketing, marketing communications, social networks, Facebook

Compared with face-to-face communication, Facebook use may provide opportunities for greater interaction in a relatively uncensored environment. This research aimed to critically investigate how Saudi university students are using these opportunities. It employs a theoretical framework drawn from uses and gratifications theory, social penetration theory, and social role theory. A mixed methods approach was used over three sequential phases. The research began with a quantitative questionnaire completed by 372 Saudi university students to investigate the gratifications they obtained from using Facebook and to identify a typology of Facebook users. This was followed by thematic and quantitative content analyses of profiles of a sub-sample of 50 students to explore the status updates they generated and the types of information they disclosed. To investigate in greater depth the themes that emerged from the previous phases, a final qualitative interview was conducted with 20 of the students. The results revealed that, Saudi students used Facebook as a virtual space within which they engaged in several activities. It allowed for cross-cultural and cross-gender communication. Facebook also enabled them to be citizen journalists, sharing, discussing, and analysing current affairs. They as well used Facebook to defend their religious beliefs and advocate Islamic values. Saudi university students showed that they are willing to jeopardise the privacy of their personal information to maximise the rewards they obtain from using Facebook as long as these rewards outweigh the expected costs from such disclosure. Despite belonging to a gender-segregated society, analysis of gender differences conducted across all three research phases revealed that the gap between genders in their Facebook usage is narrower than in offline settings.

Increasing numbers of people worldwide engage in online social networking, most notably the site of Facebook, yet little is known about the impact of online social networking as a communication and networking tool on users’ relational selves, skills and relationships. Counselling Psychology, with its emphasis on relational working with and understanding of clients, may need to develop a greater understanding of this area. This research, using a grounded theory methodology, is an exploratory study of the possible relational implications of online social networking. Semi-structured interviews (11 face to face and 3 via email) were conducted with 14 Facebook users to gather information about their experiences of the site and the impact of social networking on their relationships and relational selves. The findings, grounded in the participants’ accounts, led to theory development about the complicated relational experiences of Facebook users, which challenge their psychological state. There are indications that the loss of separation between public and private life has implications for both clients and Counselling Psychologists. Recommendations for both practice and further research conclude the thesis. Key Words: Counselling Psychology, Online Social Networking, Facebook, Relational, Internet, Technology, Paranoid-Schizoid Position, Interpersonal, Intrapsychic, Psychodynamic

The aim of this thesis is to create and effectively manage Facebook web pages for individual divisions of Import Volkswagen Group s.r.o. The thesis is divided into two parts - theoretical and practical. The theoretical part contains basic information about online and offline medias, trends in the area of Internet marketing and measuring of online advertising efficiency, which, unlike the efficiency of "offline" advertising, is easily measurable. In the past two years, social networks, especially Facebook and Twitter became trendy. The last chapter of the theoretical part is deals with the topic of advertising on Facebook, that prevails in the Czech Republic. and promotion on the social network called Facebook. In the practical part, some of the findings derived from the theoretical part are implemented and verified. The main outcome of this thesis is a development of well-functioning Facebook web pages, administration of which could be taken over by Import Volkswagen Group s.r.o. in the future.