This thesis is about the issue of privacy in the virtual world of social networks. It describes the pitfalls as well as options in the area of privacy in a user interface of social network Facebook. It also analyzes the user knowledge of these options by using the questionnaire survey and try to find a correlations in the answers of users. The conclusion suggests ways to raise social awareness of the principles of functioning of social networks and the handling of personal data on the Internet.

The thesis examines funkcionality of the Facebook pages for an organization and its management. The thesis deals with theory of the organization in sociology and ma-nagement conception, social networks, vitrual social networks and especially with social network Facebook. I analyze real functionality of the Facebook pages for ma-nagement of organization by the research with mixed collection of data. I propose the project of implementation the Facebook page in company Siot Trade in the practical part of the thesis.

The aim of this thesis is to analyse the possibilities of promotion on social networks and based on the analysis of selected campaign evaluate the effectiveness of this promotion and formulate recommendations for the future. The theoretical part is at first concerned with the specifics of marketing on the Internet, further describes selected representatives of social networks with focus on their usage in marketing. Emphasis is placed on the social network Facebook. In the practical part is solved the case study concerning launch of the new product that was communicated also on Facebook. The campaign is examined mainly through a questionnaire survey, which aims to find out its communication and sales effectiveness.

This thesis serves as Competitive Intelligence in social networks study for 1.A&B a.s. marketing and advertising company. Thesis is devided ito four parts. First part introduces social network as today's phenomenon, presenting it's definiton, basic characteristics and short introduction to Czech and foreign social networks history. It also compares developement trends and user numbers. Second part is focused on defining the competitive environment of 1.A&B company, identifying its competitors on social networks, presenting their basic information. Social networks chosen for competitive intelligence work are selected using Czech internet popullation impact index. Third part is focused on gathering and then analysing introduced competitors' profiles on social networks using automated tools such as Facebook Graph API or commercial one - Social Bakers online tools. In final part, all gathered and analyzed data are evaluated and reccomendations for 1.A&B company are given.

This Diploma Thesis' main subject is Internet marketing. Its main objective is suggesting and realizing an online marketing campaign focused on using Facebook and Google AdWords in order to building brand awareness of a small business. This effort is followed by an analysis of its results. The contribution should be apparent to all the marketers of other small businesses, who find themselves in similar situation and try to solve it by using modern online marketing tools and channels. The thesis is divided into two main sections. The first covers necessary theoretical bases of online marketing, the next one puts the theoretical knowledge into practice of a real small company, Saloon Exclusive. The ending summarizes the outcomes for the company and suggests some next steps.

Social networks are undoubtedly a phenomenon of the present time. They attract an increasing number of users and therefore the attention of all need to communicate with users -- companies, institutions, government, and politicians. Marketing specialists are interested in social networks even more because they offer a great opportunity to present a new product or service and a new way to communicate with potential customers. Particularly Facebook drives extraordinary attention of advertisers. The ambition of this thesis is to help with orientation on social networks and mainly on Facebook, to present options that social network offers to advertisers and to evaluate some of the best practices of Facebook advertising including an evaluation of its success.

Diploma thesis describes the use of social media in marketing communication. Defines the extent of their efficient use and establishes procedures that can achieve maximum efficiency of communication to the market.

The main theme of the thesis are social networks which has become more and more significant communication means these days. It mainly focus on the "public" and "private" categories that appear at social networks - especially on Facebook. Theory brings different views of traditional authors Hannah Arendt and Jürgen Habermas based on antagonistic nature of this dichotomy - public and private. These approaches are complemented by a modern concept of an american anthropologist Susan Gal, which serves as an alternative. The second part deals with the qualitative research and its results that show how Facebook users percieve and build private and public areas on this social network. Where is the border between them and if there is a possibility in this dynamic environment to find similarities or differences from the traditional conception. Key words Social Network Sites, Facebook, New media, Private, Public.

Submitted by admin tede (tede@pucgoias.edu.br) on 2017-08-21T13:16:07Z No. of bitstreams: 1 MARIA DAS GRAÇAS FERNANDES TORRES.pdf: 1703336 bytes, checksum: 3c2266c10fe3042ef0433d83c2a585ef (MD5) / Made available in DSpace on 2017-08-21T13:16:07Z (GMT). No. of bitstreams: 1 MARIA DAS GRAÇAS FERNANDES TORRES.pdf: 1703336 bytes, checksum: 3c2266c10fe3042ef0433d83c2a585ef (MD5) Previous issue date: 2017-06-26 / The objective of this study is the analysis the use of social networks as a tool or instrument used by the teacher in his/her role of mediation in the teaching and learning process. Its theoretical foundation relies on the works of Vygostky and Moscovici, in addition to using other authors who contribute to the theme as Araújo (2012), Gabriel (2010), Moran (2013), Sancho (2012) and Peixoto (2019a, 2011, 2016).This is considered a fertile research field and, for this reason, we propose, through this project, to study the use of these social networks in Education taking into account the mediation that can happen with the intentional interventions of the teachers. It is a case study (GODOY, 1995) that relies on qualitative and quantitative methods. The data were collected in the first semester of 2016 in a private higher education institution in Goiânia, in the fashion design course, that uses social networks in an interdisciplinary evaluative work in which the student needs to devise a concept and a collection of clothes that can be posted and evaluated through facebook. Seven teachers involved in a focus group agreed to discuss this interdisciplinary work virtually and also involving a face to face interaction. In addition, 192 participants (among students and former ones) answered an online questionnaire composed of 26 open and closed questions. The questions dealt about the students' experience in presenting the academic papers virtually, their involvement with social networks and the skills and competences acquired from the activity, as well as verifying the participation of the teacher as a mediator in the teaching and learning process. The case study made it possible to analyze the common-sense theories (MOSCOVICI, 2011) collectively constructed from an experience lived by a social group that, in this case, was characterized by the participation of the ones involved with the interdisciplinary work that culminated in a post in the social network facebook. The analysis of the data indicates some conflicts between the students' and teachers' understanding of the pedagogical value of the use of social networks. They are discussed seeking to clarify the main conclusions and also to answer the problem and the objectives of the research. / Esta dissertação tem por objetivo verificar como acontece o uso das redes sociais, enquanto ferramenta ou instrumento que pode ser utilizado pelo professor em seu papel de mediação, no processo de ensino e de aprendizagem. Ela tem como fundamentação teórica as obras de Vygotsky e Moscovici, além de recorrer a outros autores que contribuem para a temática como Araújo (2012), Gabriel (2010), Moran (2013), Peixoto (2019ª, 2011, 2016) e Sancho (2012). Considera-se este um campo fértil para a pesquisa e, por esse motivo, propomos, por meio deste projeto, estudar o uso dessas redes sociais na Educação levando em consideração a mediação que pode acontecer com as intervenções intencionais dos professores. Trata-se de um estudo de caso (GODOY, 1995) que utiliza métodos qualitativos e quantitativos. Os dados foram coletados no primeiro semestre de 2016 em uma IES privada em Goiânia, no curso de moda, que utiliza as redes sociais em um trabalho avaliativo interdisciplinar no qual o aluno precisa criar um conceito e uma coleção de roupas que podem ser postados e avaliados por meio do facebook. Os dados foram coletados mediante a participação de sete professores envolvidos em um grupo focal que concordaram em discutir o trabalho interdisciplinar na modalidade presencial e virtual. Além disso, contou também com a participação de 192 alunos e egressos que responderam on line, a um questionário composto de 26 questões abertas e fechadas. As questões versavam sobre a experiência dos alunos ao apresentar os trabalhos acadêmicos virtualmente, seu envolvimento com as redes sociais e as habilidades e competências adquiridas com a atividade, além de verificarem acerca da participação do professor como mediador no processo de ensino e aprendizagem. O estudo de caso possibilitou analisar as teorias do senso comum (MOSCOVICI, 2011) construídas coletivamente a partir de uma experiência vivida por um grupo social que, neste caso, caracterizou-se pela participação de todos os envolvidos no trabalho interdisciplinar que culminava em uma postagem na rede social facebook. A análise dos dados aponta para alguns conflitos entre a compreensão dos alunos e dos professores sobre o valor pedagógico do uso das redes sociais. Eles são discutidos buscando clarear as principais conclusões e respondendo ao problema e aos objetivos da pesquisa.

Work is primary aimed to use social networking by students of second level at primary schools or by kids at the stage of adolescence. It reflects the risks in using social networks (specifically Facebook ) by theusers themselves , but also the providers and companies aimed to the monitoring of social networks for marketing purposes. This thesis also discussing aquestion of use the ethics level in these subjects. In theoretical part are explained terms such as social networking, Facebook and definition of target group students of second level at primary schools by developmental psychology. Research is aimed on a specific area of České Budějovice, purposefully has been selected primary schools on a housing estate in the city center which includes various ethnic groups, and social classes. Practical part contains a survey that confirms the statistical facts about Facebook in Czech Republic, as well as monitoring the time-consuming use of socialnetworks in target groups and try to reflect whether the degree of freedom corresponds to the rate offered responsibility. As next, this chapter deals with issues regarding awareness of the target group related to the profile security and future fate of the shared data.