We do not find much information in Czech literature about the influence of social media on a person with a intellectual disability. At the same time, the media can greatly influence the integration of people with disabilities, especially in countries where they have been excluded from public life for long time. This diploma thesis focuses on people with mental disabilities, who live in social care facilities. So my main goal is to describe the aims and motivations which lead them to social media. Research of the diploma thesis aims to clarify several questions about the extent and manner of social media use by people with intellectual disabilities. It could be assumed that the environment will greatly influence habits related to the consumption of social media, therefor is research focused exclusively only on those, whose home is a social care institution or sheltered housing. Introduction of this work is devoted to literature's research on a related topic. The main tasks of this diploma thesis are: typology of motivations that bring people with mental disabilities to social media, to describe how they think about this motivation and finally to describe their habits and experiences associated with the use of social media. Final result of these points is a typology of the purposes for which they use...

Diplomová práce řeší problematiku sociálních medií v marketingové komunikaci vybrané společnosti. Cílem této práce je analyzovat současný stav marketingové komunikace na sociálních sítích dané společnosti a navrhnout nové řešení pro využití vhodnějších médií. První část je věnována problematice marketingu, marketingové komunikaci a sociálním sítím. Analytická část poté studuje vnější prostředí společnosti spolu s konkurencí a situací uvnitř společnosti. Poslední část představuje možné návrhy řešení, jak vylepšit marketingovou komunikaci společnosti na sociálních sítí, spolu s analýzou jejich efektivity, návrhu kampaně na tuzemském trhu spolu s dosahem zahraničních trhů a přihlédnutím na konkrétní produkt.

This thesis discusses the issue of the use of marketing communication on social media for selected company. The aim is to analyze the current situation of the company and design tools to change the online marketing communications. Due to the dynamic development issues of social media work is based on current knowledge and trends. The analysis of internal and external environments and research of target group using an online questionnaire have been performed within the practical part of the paper. Tools to improve marketing communication has been designed based on the results and findings from the theoretical part. The results and findings of the work can, when introduced into a marketing strategy, provide the required increase in customers.

fman's theory in order to investigate how book features Goffman's two principal performative - First section of the thesis introduces Goffman's theory and frames the phenomenon of social provides a qualitative content analysis of 50 Facebook "profiles" and 733

(in English): [The thesis is focused on communications of the Czech and Slovak parliamentary political parties via Internet based social network Facebook. Thesis' primary research goal is to provide the comparative analysis of the selected political parties' approaches towards their communication activities on Facebook platform during the selected periods of time in 2015. Moreover, the portfolio of the qualitative and quantitative indicators was defined in order to evaluate the ways of communication of the selected political parties in detail. Following the complex portfolio of the indicators, the thesis brings the definition of the communication trends and identifies the main communication differences between the Czech and Slovak political parties on Facebook too. Trends analysis is based on national and transnational perspective. Secondary, the thesis describes the theoretical definition framework and the development of the digital communication discipline in general, while focusing on its reflection in modern political communication area at the same time.]

The news are consumed with rising frequency through the social network sites. This activity is going to be grasped with the use of two concepts: opinion leadership and framing because in the social network sites environment the active and influential users (opinion leaders) are attempting to pass certain viewpoints (frames) to other users. It is going to be evaluated to what extent can such framing be effective. An experiment was therefore conducted - it presents the subjects with an artificial news article and a Facebook "introductory" post. The experiment also lays emphasis on moderators that influence the effectiveness of passing the frames. For a realistic setting of the entire study, determining the opinion leaders and an analysis of their language means is going to be conducted. The goal of this study is thus grasping the way in which people are being informed about the public issues and the way they are forming opinions about them in the environment of social network sites. Keywords: opinion leadership, framing, Facebook, social network sites, source cues, credibility, belief importance change

The diploma thesis Algorithmization of social networks and its perception by adolescents deals with the issue of algorithms which lead to personalization of social networks. Their perception by children and adolescents is currently not sufficiently explored. In the theoretical part, I demonstrate how the current studies examine the perception of algorithms on a sample of the entire population, in the context of adolescents how they focus on social networks as a whole. Therefore, the ambition of this thesis is to research the intersection of these three spheres and its impact on adolescent's perception of algorithmisation of social networks. Through qualitative research using the method of semi-structured interviews, this thesis outlines trends that may prevail in this area. An analytical synthesis of knowledge also answers the questions of how adolescents are informed about the possibilities of influencing the selection and sorting of the content and whether they show interest in these possibilities. In the theoretical part, I introduce readers of this work to the issue of new media, how social media developed, including their convergence. Among the researched social networks are Facebook, Instagram and YouTube. To understand the comparison of reality and the statements of the respondents, in the...

The aim of this diploma thesis is the inception, concept and performance of presentation the Faculty of Arts of Charles University in Prague on Facebook since the official launch on the 13th April 2011 to 31 March 2012. The thesis describes the key features of concept, composition of the team, collaboration with other parts of the Faculty of Arts and also the experience of interacting with fans and other presentations. The second part is devoted to a survey of selected communication tools used by the Faculty of Arts, which has been realized in order to determine the opinion of fans of presentation at the end of the first year of operation.

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We do not find much information in Czech literature about the influence of social media on a person with a intellectual disability. At the same time, the media can greatly influence the integration of people with disabilities, especially in countries where they have been excluded from public life for long time. This diploma thesis focuses on people with mental disabilities, who live in social care facilities. So my main goal is to describe the aims and motivations which lead them to social media. Research of the diploma thesis aims to clarify several questions about the extent and manner of social media use by people with intellectual disabilities. It could be assumed that the environment will greatly influence habits related to the consumption of social media, therefor is research focused exclusively only on those, whose home is a social care institution or sheltered housing. Introduction of this work is devoted to literature's research on a related topic. The main tasks of this diploma thesis are: typology of motivations that bring people with mental disabilities to social media, to describe how they think about this motivation and finally to describe their habits and experiences associated with the use of social media. Final result of these points is a typology of the purposes for which they use...