Traditional built-up environment, traditional life and ecological tissue that have been created in time by human beings are ignored on behalf of archeological assets in archeological areas on the rural settlements. However, the coexistence of archeological, architectural, ecological and traditional invariants must be preserved / this coexistence is a product of life style coming from early periods onwards. A unique scientific conservation approach should be developed for this kind of settlements in order to sustain this rich &ldquo / wholeness&rdquo / . The requirement of preparing management plan for conservation area is an indisputable reality today. Participated management planning approach is embraced for the rural archeological sites on which assets produced by human being in time. Case study chosen for the dissertation is Eskihisar (Stratoniceia) which is settled since early times but abandoned today because of the various reasons. At the initial phase of management planning, namely, data collection and evaluation phase in this study / new methods were introduced like web-based participation. As a tool a social networking website (Facebook) used by ordinary people extensively was employed in the web based participation model introduced as a new technique. Gathered qualitative data in this way was analyzed together with quantitative data collected from site survey, historic and contemporary sources. Thus, it was examined whether there is usage of a simple communication tool in participatory planning studies or not, and what is pros and cons.

Thesis (M.A.)--Miami University, Dept. of Communication, 2008. / Title from first page of PDF document. Includes bibliographical references (p. 56-61).

It might happen to any of us at any time to have a direct experience of rehabilitation of persons with disabilities. As a result of a serious illness or an injury, a person might not be able to continue in the way of life to which they have been accustomed. It is very important for such person not to remain isolated, but rather to try to reintegrate into society. This thesis aims to determine the effect that being a member of a social network has on persons with physical disabilities. It focuses on the areas of health, social integration, and work as well as education. Further, the thesis tries to answer the question what people with disabilities perceive as the greatest benefit of being a member of a social network. To my research, I chose a qualitative approach; I collected data through semi-structured interviews which I had previously prepared a set of guiding questions for. The procedure was completed by a non-standardized observation technique, which was done secretly without any direct involvement from my side. The sample consisted of 15 persons with disabilities who are currently users of social networks. They were selected based on my judgment and their willingness to participate. The results of my research are presented in the form of case studies; the most important data immediately related to the main objectives of my thesis were also evaluated by simple enumeration technique. What emerged from the research is that being a member of a social network has a positive impact on rehabilitation of persons with disabilities. It may help them improve or compensate for their health situation, prevent social isolation, find suitable jobs, as well as raise their awareness about the opportunities for further education and retraining. People with disabilities perceive mediation of continuous contact with the outside world as the largest benefits of membership in social networks.

As the Internet has become increasingly integrated into people’s everyday lives, it has become increasingly important to consider the opportunities it provides for social interaction, self-presentation and self expression. Online spaces have often been considered to be quintessentially postmodern in potentials, allowing for play and experimentation detached from local geographic contexts and disconnected from visual markers of difference such as gender and ethnicity. Debates about affordances and potentials of online interaction have been reframed by several emergent trends in Internet usage encapsulated in the term ‘Web 2.0 networked social media’- including social networking and media sharing sites such as Facebook, Twitter and Flickr. These sites represent a renewed focus on the production of an ‘authentic’, often visually represented self online, strongly grounded in both offline and online networks of experiences, locations, relationships and contacts. These occupy a differing, interesting set of positions with respect to theories of contemporary identity and sociality, emphasising authenticity and permanence and embedding the individual in local contexts rather than emphasising anonymity and fluidity. This PhD investigates the impact of these trends, broadly examining gender, self-presentation, identity and interaction in the context of contemporary online spaces. Examining self-presentational and interactional practices and the display of taste online, this thesis will argue that the concept of ‘authenticity’ is a crucial structuring factor across all aspects of contemporary online interaction. The thesis will explore and examine the implications of this discourse of authenticity which delineates the boundaries of acceptable online self-presentation and interaction, and yet lies in tension with the complexities of impression management across the complex merged audiences brought together on social networking sites. The uncertainties and ambiguities of the merged audience here provoke a reflexivity which leads to a reaffirmation of an essentially unreflexive, pre-social self as ‘authentic’. Taking into account the need to account for agency and reflexivity the thesis will work towards an understanding of online self-presentation, gender and identity which incorporates the multiple narrative, performative and aesthetic aspects of identity.

This thesis focuses on social networks and the role they play in the lives of teenagers. My aim was to provide insight into teenagers' worlds on Facebook and Instagram. The first part provides a theoretical basis for my research and summarizes foreign research on this topic. The second part describes the research methodology that has been performed in this thesis, in addition to the sample who participated in this research. Finally the results of this research are compared with research of foreign authors. The main research question was "What are the motivations of teenagers to use social networks and how do teenagers represent themselves in these surroundings?" The next research questions focused on privacy concerns and whether teenagers take their own safety into consideration when using Facebook and Instagram. My research demonstrates that electronic social networks are primarily used by teenagers as a means of maintaining contact with their peer group rather than making new social connections. Though social networks such as Facebook and Instagram play a primary role in teenagers' social interactions, there are many privacy risks that are not easily accessible to teenagers and present long-term challenges for their electronic presence. It is important to emphasize that the results of my research...

Commercial usage of social networking is one of the most discussed topic in marketing these days. There are two general ways how to use social network -- to built communities of social networks' users and to advertise in classic display advertising. Czech companies do not place social network to their communication mix so often as foreign ones. They still have to learn how to create the most effective strategy and how to communicate with users. The most important is the activity and interaction. Only then the campaign can reach the communication goals.

The theme of the thesis is "The sales support and its specifics." The first part describes the topic from a theoretical point of view and it is drawn largely from literature. The aim of the work is an analysis of sales promotions within the company Tupperware Czech Republic, which belongs between the companies of direct sales. It is also prepared a brief comparison with other representative - the company Oriflame Czech Republic. For to create the holistic view of the subject there was conducted the guestionnaire probe based on the opinion of consultants. Along with other information all has led to a proposal of a wider use of the Internet and social networks (specifically Facebook) as a potential future development of sales support.

Diploma Thesis deals with the design and launch of the e-shop Hotversionparts.cz. For this purpose is used the knowledge about business through the Internet, Internet marketing, Competitive Intelligence discipline, social networks, car accessories market and the most important - deep knowledge about real competitors. The pur-poses of this thesis are methodical approach to the project, and go from theoretical information surveys to the application of this information in the real environment. The main part of this thesis is the description of Competitive Intelligence field from theoretical point of view with focus on entrepreneur, and using the latest tools for doing the Competitive Intelligence discipline via social networks. The target of theo-retical analysis is the application of methods and principals described here, in the practical part, which focuses on deep analysis of competitive e-shops chosen. The real illustration of the Competitive Intelligence discipline application in the online shop-ping environment is the biggest contribution of this thesis.

Social networks marketing is used by many companies. Therefore it is important to apply metrics and measurements, to get a practical use. Then we should be able to set a good marketing plan and achieve better business results. There are many metrics available, therefore it's helpful to get familiar with them and choose the right ones which will bring us valuable information. Marketing is a process that should be completed by evaluation, according to predetermined metrics, and according to results appropriate steps are to be made. Metrics are an important point in this process, providing valuable feedback and beneficial advice.

The diploma thesis is concerned with marketing communication of a bank on social networks. The aim of the thesis is to identify the possibilities of marketing promotion on social networks and thereafter perform an analysis of current communication of Česká spořitelna and based on it provide suggestions for improvements. The communication on social networks is a relatively new a dynamically developing area and companies devote increasingly larger parts of the marketing budgets to this form of communication. The benefits of this work are therefore a summary of new findings in this field, overview of forms of promotion on Facebook and Twitter and evaluation of communication of Česká spořitelna using comparison with an internet bank Air Bank and using best practices. At the end of the thesis I present suggestions for improvements of communication of Česká spořitelna on social networks.