The main objective of this thesis is to evaluate activities of the bar U stare studny on social networks and to suggest steps that will enable management to achieve success mainly on Facebook, but also on other networks such as Twitter and Foursquare. The bar is currently using social networks in a very limited way and in this work I would like to contribute to better understanding of the problem and also show the way, which should their online activities take. The theoretical part deals with the social graph, which is later linked to the modern online social networks. The practical part contains steps that aim to improve the marketing campaigns primarily on Facebook, but also on Twitter and Foursquare.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:81919 |
| Date | January 2010 |
| Creators | Peřich, Jakub |
| Contributors | Lhotáková, Markéta, Křivinková, Tereza |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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