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Hodnocení výkonnosti využitím Balanced Scorecard / Evaluation of Performance by Using Balanced Scorecard

The Master´s thesis is focused on evaluation of performance in the company by using the Balanced Scorecard. Theoretical part describes the concept of Balanced Scorecard, the process for its implementation and the possible risks. In the next part of the thesis there is introduced COFELY a.s., there are performed some analysis of internal and external business environment, financial analysis and there is a proposal to implement the concept of Balanced Scorecard. In conclusion of the thesis summarizes the risks and benefits of this method for the analyzed company.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223987
Date January 2013
CreatorsKonečná, Martina
ContributorsIng.Antonín Brtník, Kocmanová, Alena
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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