This research is about the behavior of cultural consumption on little theaters in Taiwan. Both the provider and the consumer are discussed in this thesis and their behaviors are checked with cultural theories. The result pointed out that, to discriminate certain people in a certain group or a certain social class is a major part of the motivation and behavior of the cultural consumption on little theaters.
The research methods of this thesis are semi-structured interview, focus group and literature review, to study the behavior of cultural consumption on little theaters in Taiwan.
Little theaters are theaters that are relatively small, might have some amateur affiliates. They have an avant-garde image, distinctive point of view on the theater aesthetic and are a part of high art.
The providers of little theater are not only providing a product. These workers of little theater also put themselves in a certain group or class when they are making the decision of being a part of the little theater circle. The audiences (consumers) they attracted are the people who have the similar qualities of themselves. They are not approaching a mass audience. The providers expect their audiences have a certain ability to understand and interpret their works. This shows distinction.
The consumers of little theater believe that it¡¦s their taste and a basic need to consume art. And is also a way to approach and understand the society.
Even with the similar education background and social class, these people who choose to consume little theater (while some other doesn¡¦t) said that it¡¦s because they love art. They want to participate in a certain issue. Most important of all, it¡¦s a way to express themselves, an expression of who they are and what class in the society. Not only to consume or not separate these consumers from the others, during the process of consumption, the way they interpret the work also discriminate them from the others.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0704105-113645 |
| Date | 04 July 2005 |
| Creators | Chen, Chi-shun |
| Contributors | Wan-lung Hung, Ruei-shiang Yan, Ruei-lin Tsai |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0704105-113645 |
| Rights | unrestricted, Copyright information available at source archive |
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