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Previous issue date: 2007-08-21 / The general objective in this research consists of evaluating the price formation as management
strategy. Some specific objectives are formulated to proceed: to revise models of the Theories
Microeconomics about prices; to appointer costing approaches and of formation of prices; to
analyze the existent correlation among the points of the means intern's convergences and
external; and to formulate alternative strategies about the price formation. In this study the
following research types are combined: descriptive, explanatory and of field. With relationship to
the methods, they are articulate the following ones: observe and microeconomics. How many the
techniques of field research were close to applied interviews 3 (three) companies and to an
autonomous professional. It is supposed that the price formation is a tool or management strategy
that it combines some aspects, such as: costs, costing systems and analysis of the market
structure. In the chapter II the main contents of the theory were revised about market structures
and price formation. Through the field research it was verified that the actions or decisions are
based on management strategies and they reveal those aspects with the strategic positioning
before the customer, of the competitor, of the market and of the economy for the price formation.
To confirm that the supposition, presented in the beginning of the work, is true considering that
the price formation is a tool or management strategy. / O objetivo geral nesta pesquisa consiste em avaliar a forma??o de pre?o como estrat?gia
empresarial. Alguns objetivos espec?ficos s?o formulados a seguir : revisar modelos da Teoria
Microecon?mica sobre pre?os; apontar crit?rios de custeio e de forma??o de pre?os; analisar a
correla??o existente entre os pontos de converg?ncias dos meios interno e externo; e formular
estrat?gias alternativas sobre a forma??o de pre?o. Neste estudo s?o combinados os seguintes
tipos de pesquisa : descritiva, explicativa e de campo. Quanto aos m?todos, s?o articulados os
seguintes : observacional e microecon?mico . Quantos as t?cnicas de pesquisa de campo foram
aplicadas entrevistas junto a 3 (tr?s) empresas e a um profissional aut?nomo. Sup?e-se que a
forma??o de pre?o ? uma ferramenta ou estrat?gia empresarial que combina aspectos, tais como :
custos, sistemas de custeio e an?lise da estrutura de mercado. No cap?tulo II foram revisados os
principais conte?dos da teoria sobre estruturas de mercado e forma??o de pre?o. Atrav?s da
pesquisa de campo foi constatado que as a??es ou decis?es est?o baseadas em estrat?gias
empresariais e revelam esses aspectos com o posicionamento estrat?gico diante do cliente, do
concorrente, do mercado e da economia para a forma??o de pre?o. Confirmar-se que a suposi??o,
apresentada no in?cio do trabalho, ? verdadeira considerando que a forma??o de pre?o ? uma
ferramenta ou estrat?gia empresarial.
| Identifer | oai:union.ndltd.org:IBICT/oai:localhost:tede/947 |
| Date | 21 August 2007 |
| Creators | Soares, Ivailton |
| Contributors | Costa, Maria Jos? da |
| Publisher | Universidade Federal Rural do Rio de Janeiro, Curso de P?s-Gradua??o em Gest?o e Estrat?gia em Neg?cios, UFRRJ, Brasil, Ci?ncias Sociais Aplicadas |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da UFRRJ, instname:Universidade Federal Rural do Rio de Janeiro, instacron:UFRRJ |
| Rights | info:eu-repo/semantics/openAccess |
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