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Forma??o de pre?o como estrat?gia empresarial : Caso do Setor de Transporte Rodovi?rio de Carga no Estado do Rio de Janeiro, RJ. / Price formation as management strategy: case of the Sector of Transport on Road of Load in Estate of Rio de Janeiro, RJ.Soares, Ivailton 21 August 2007 (has links)
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Previous issue date: 2007-08-21 / The general objective in this research consists of evaluating the price formation as management
strategy. Some specific objectives are formulated to proceed: to revise models of the Theories
Microeconomics about prices; to appointer costing approaches and of formation of prices; to
analyze the existent correlation among the points of the means intern's convergences and
external; and to formulate alternative strategies about the price formation. In this study the
following research types are combined: descriptive, explanatory and of field. With relationship to
the methods, they are articulate the following ones: observe and microeconomics. How many the
techniques of field research were close to applied interviews 3 (three) companies and to an
autonomous professional. It is supposed that the price formation is a tool or management strategy
that it combines some aspects, such as: costs, costing systems and analysis of the market
structure. In the chapter II the main contents of the theory were revised about market structures
and price formation. Through the field research it was verified that the actions or decisions are
based on management strategies and they reveal those aspects with the strategic positioning
before the customer, of the competitor, of the market and of the economy for the price formation.
To confirm that the supposition, presented in the beginning of the work, is true considering that
the price formation is a tool or management strategy. / O objetivo geral nesta pesquisa consiste em avaliar a forma??o de pre?o como estrat?gia
empresarial. Alguns objetivos espec?ficos s?o formulados a seguir : revisar modelos da Teoria
Microecon?mica sobre pre?os; apontar crit?rios de custeio e de forma??o de pre?os; analisar a
correla??o existente entre os pontos de converg?ncias dos meios interno e externo; e formular
estrat?gias alternativas sobre a forma??o de pre?o. Neste estudo s?o combinados os seguintes
tipos de pesquisa : descritiva, explicativa e de campo. Quanto aos m?todos, s?o articulados os
seguintes : observacional e microecon?mico . Quantos as t?cnicas de pesquisa de campo foram
aplicadas entrevistas junto a 3 (tr?s) empresas e a um profissional aut?nomo. Sup?e-se que a
forma??o de pre?o ? uma ferramenta ou estrat?gia empresarial que combina aspectos, tais como :
custos, sistemas de custeio e an?lise da estrutura de mercado. No cap?tulo II foram revisados os
principais conte?dos da teoria sobre estruturas de mercado e forma??o de pre?o. Atrav?s da
pesquisa de campo foi constatado que as a??es ou decis?es est?o baseadas em estrat?gias
empresariais e revelam esses aspectos com o posicionamento estrat?gico diante do cliente, do
concorrente, do mercado e da economia para a forma??o de pre?o. Confirmar-se que a suposi??o,
apresentada no in?cio do trabalho, ? verdadeira considerando que a forma??o de pre?o ? uma
ferramenta ou estrat?gia empresarial.
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Gest?o do conhecimento: uma nova forma de aprendizagem organizacional: o caso de uma institui??o de ensino superior / Knowledge management: a new method of organizational learning: higher education institution caseALMEIDA, Teresa Cristina Seabra de 16 December 2008 (has links)
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Previous issue date: 2008-12-16 / The actual world s scenario requires the business to constantly search for innovation on its administrative practices to differentiate itself from its competitors. The organization s awareness on how the created or acquired knowledge is processed can contribute to the organizational learning and turned to a competitive advantage. This work seeks to discuss various components of the Knowledge Management in the business environment and evaluate them, in a descriptive form, in the context of a Higher Education Institute. Initially an introduction to the matter is made describing the problem to be investigated and the goals to be accomplished. To better substantiate this discussion, there is an analysis of works that treats the process of knowledge acquisition, from its business management up to its skills transformation, intellectual capital and consequently to its organizational learning and the need for a change within the organizations. The research held in conjunction with the Higher Education Institute sought to identify and describe how the institution management practice favors or stimulates the generation, spread and ownership of knowledge processes in its environment. The methodology utilized identifies the case study with qualitative approach. Questionnaire, bibliographic and documental research were used as a source of data collection. The research results allowed the verification of the institution s leadership spontaneous predisposition to adopt procedures bounded to the knowledge management regardless of formal or non formal adoption of the knowledge management as a managerial strategy. / O atual cen?rio mundial vem exigindo das empresas uma constante busca pela inova??o em suas pr?ticas administrativas, de modo a lev?-las a diferenciar-se de seus concorrentes. A conscientiza??o da organiza??o sobre como o conhecimento criado ou adquirido ? processado, pode contribuir para a aprendizagem organizacional e tornar-se uma vantagem competitiva. Este trabalho procura discutir os v?rios componentes da Gest?o do Conhecimento no ambiente empresarial e avali?-los, de forma descritiva, no contexto de uma Institui??o de Ensino Superior. Inicialmente, faz-se a introdu??o ao assunto, discorrendo sobre o problema a ser investigado e os objetivos a serem alcan?ados. Para melhor fundamentar a discuss?o analisa-se a literatura que trata dos processos de aquisi??o do conhecimento, da sua gest?o nas empresas ? transforma??o em compet?ncias, capital intelectual e conseq?entemente ? aprendizagem organizacional e a necessidade de mudan?a nas organiza??es. A pesquisa realizada junto ? Institui??o de Ensino Superior procurou identificar e descrever como a pr?tica gerencial da institui??o favorece ou estimula os processos de gera??o, difus?o e apropria??o de conhecimento em seu ambiente.A metodologia utilizada identifica o estudo de caso com abordagem qualitativa. Como fonte de coleta de dados fez-se uso de question?rio, pesquisa bibliogr?fica e documental. Os resultados da pesquisa permitiram verificar a predisposi??o, espont?nea, da lideran?a da institui??o para adotar procedimentos vinculados ? gest?o do conhecimento, independentemente da ado??o, formal ou n?o, da gest?o do conhecimento como estrat?gia gerencial.
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Gest?o da evas?o nas institui??es de ensino superior privado: um estudo sobre cursos de Administra??o no Estado do Esp?rito Santo / Management of the evasion in the institutions of private superior education: a study on courses of Administration in the Espirito SantoMIRANDA, D?rlinea Pe?anha Moreira de 26 January 2006 (has links)
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Previous issue date: 2006-01-26 / This study it deals with the evasion in the institutions of Private Superior Education,
especially, in the courses of Administration in the Espirito Santo. It intends to identify
the factors that induce the academic to abandon the college and to consider solutions to
minimize the problem. The used procedure in this exploratory research of qualitative
and quantitative nature was the case study. They had been carried through documentary
research and of field, with the use of interviews answered for directors, coordinators and
secretaries of the superior school. The sample was the pupils one of an Institution of
Private Superior Education that possesss some campuses located in the State of the
Espirito Santo, whose behavior was evaluated in the academic registers and by the
information of the team technique of the Entity. Identified to the internal factors and the
external ones of the IES, and individual of the learning, that causes evasion, such as:
dissatisfaction with the pedagogical project and the professors, the available
infrastructure and resources; excess of offers of vacant; financial difficulties and
unemployment, difficulty in the learning, had been suggested immediate solutions and
considered subjects of future research, to reach the target to prevent the defection of
academics, who as many damages cause. / Este estudo trata da evas?o nas institui??es de Ensino Superior Privado, especialmente,
nos cursos de Administra??o no Esp?rito Santo. Pretende identificar os fatores que
induzem o acad?mico a abandonar a faculdade e propor solu??es para minimizar o
problema. O procedimento usado nesta pesquisa explorat?ria de natureza qualitativa e
quantitativa foi o estudo de caso. Foram realizadas pesquisa documental e de campo,
com a utiliza??o de entrevistas respondidas por diretores, coordenadores e secret?rios
das faculdades. A amostra foi o alunado de uma Institui??o de Ensino Superior Privado
que possui v?rios campus localizados no Estado do Esp?rito Santo, cujo comportamento
foi avaliado nos registros acad?micos e pelas informa??es da equipe t?cnica da
Entidade. Identificados os fatores internos e os externos da IES, e individuais do
discente, que causam evas?o, tais como: insatisfa??o com o projeto pedag?gico e com
os professores, com a infra-estrutura e recursos dispon?veis; excesso de oferta de vagas;
dificuldades financeiras e desemprego, dificuldade na aprendizagem, foram sugeridas
solu??es imediatas e propostos temas de futuras pesquisas, colimando prevenir a
deser??o de acad?micos, que tantos preju?zos causam.
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Competitividade internacional e mudan?a do mercado na ind?stria de latic?nios no Brasil (1991-1997). / International competitiveness and change of the market in the milk industry in Brazil (1991-1997).Cajavilca, Erick Samuel Rojas 17 September 1998 (has links)
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Previous issue date: 1998-09-17 / Conselho Nacional de Desenvolvimento Cient?fico e Tecnol?gico / This thesis analyzes the conditions of competitiveness of the chain of milk in Brazil, in the
scope of the Mercosul having as reference of the distinct contributions of the theoretical
quarrels on Competitiveness, Comparative Advantages and Enterprise Strategy. The first
chapter argues economic literature referent to the competitiveness, dynamic comparative
advantages and strategies of the companies. The subsequent chapters present a profile of the
l?cteas chains in the countries of the Mercosul and an analysis of the transformations in the
competitive environment throughout all the chain of latic?nios in Brazil to start off
desregulation, stabilization and regional integration. A change of the profile of the chain of
milk is verified, since the increase of the heterogeneidade of the agricultural producer, until
changes in the profile of the consumption. To make front to these structural modifications in
course, in the sector the companies invest in diverse strategies that allow to its permanence
and growth in the market. The confirmation clearest is the resetting of the sector, in a process
that some companies initiate before the opening of the economy, in middle of the decade of
80. Others, would initiate it as reflected of the processes of regional integration and
stabilization of the economy. We look for to show as in one same sector, in a similar
environment, the companies adopt diverse strategies, in function of its resources and
perspectives of market. Having as objective the maintenance of competitive positions. / Esta disserta??o analisa as condi??es de competitividade da cadeia de l?cteos no Brasil, no
?mbito do Mercosul ? luz dos distintos aportes das discuss?es te?ricas sobre Competitividade,
Vantagens Comparativas e Estrat?gia Empresarial. O primeiro cap?tulo discute a literatura
econ?mica sobre a competitividade, vantagens comparativas din?micas e estrat?gias das
empresas. Os cap?tulos subseq?entes apresentam um perfil das cadeias l?cteas nos pa?ses do
Mercosul e uma an?lise das transforma??es no ambiente competitivo ao longo de toda a
cadeia de latic?nios no Brasil a partir da desregula??o, estabiliza??o e integra??o regional.
Verifica-se uma mudan?a do perfil da cadeia de l?cteos, desde o aumento da heterogeneidade
do produtor rural, at? mudan?as no perfil do consumo. Para fazer frente a estas modifica??es
estruturais em curso, no setor as empresas investem em diversas estrat?gias que permitam a
sua perman?ncia e crescimento no mercado. A constata??o mais clara ? a recomposi??o do
setor, num processo que algumas empresam iniciam antes da abertura da economia, em
meados da d?cada de 80. Outras, o iniciariam como reflexo dos processos de integra??o
regional e estabiliza??o da economia. Procuramos mostrar como num mesmo setor, num
ambiente similar, as empresas adotam diversas estrat?gias, em fun??o dos seus recursos e
perspectivas de mercado. Tendo como objetivo a manuten??o de posi??es competitivas.
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