Made available in DSpace on 2016-04-28T20:13:50Z (GMT). No. of bitstreams: 1 1998 - Erick Samuel Rojas Cajavilca.pdf: 1008769 bytes, checksum: 8add22c3d7e5c2118b5b62321be8eb7d (MD5) Previous issue date: 1998-09-17 / Conselho Nacional de Desenvolvimento Cient?fico e Tecnol?gico / This thesis analyzes the conditions of competitiveness of the chain of milk in Brazil, in the scope of the Mercosul having as reference of the distinct contributions of the theoretical quarrels on Competitiveness, Comparative Advantages and Enterprise Strategy. The first chapter argues economic literature referent to the competitiveness, dynamic comparative advantages and strategies of the companies. The subsequent chapters present a profile of the l?cteas chains in the countries of the Mercosul and an analysis of the transformations in the competitive environment throughout all the chain of latic?nios in Brazil to start off desregulation, stabilization and regional integration. A change of the profile of the chain of milk is verified, since the increase of the heterogeneidade of the agricultural producer, until changes in the profile of the consumption. To make front to these structural modifications in course, in the sector the companies invest in diverse strategies that allow to its permanence and growth in the market. The confirmation clearest is the resetting of the sector, in a process that some companies initiate before the opening of the economy, in middle of the decade of 80. Others, would initiate it as reflected of the processes of regional integration and stabilization of the economy. We look for to show as in one same sector, in a similar environment, the companies adopt diverse strategies, in function of its resources and perspectives of market. Having as objective the maintenance of competitive positions. / Esta disserta??o analisa as condi??es de competitividade da cadeia de l?cteos no Brasil, no ?mbito do Mercosul ? luz dos distintos aportes das discuss?es te?ricas sobre Competitividade, Vantagens Comparativas e Estrat?gia Empresarial. O primeiro cap?tulo discute a literatura econ?mica sobre a competitividade, vantagens comparativas din?micas e estrat?gias das empresas. Os cap?tulos subseq?entes apresentam um perfil das cadeias l?cteas nos pa?ses do Mercosul e uma an?lise das transforma??es no ambiente competitivo ao longo de toda a cadeia de latic?nios no Brasil a partir da desregula??o, estabiliza??o e integra??o regional. Verifica-se uma mudan?a do perfil da cadeia de l?cteos, desde o aumento da heterogeneidade do produtor rural, at? mudan?as no perfil do consumo. Para fazer frente a estas modifica??es estruturais em curso, no setor as empresas investem em diversas estrat?gias que permitam a sua perman?ncia e crescimento no mercado. A constata??o mais clara ? a recomposi??o do setor, num processo que algumas empresam iniciam antes da abertura da economia, em meados da d?cada de 80. Outras, o iniciariam como reflexo dos processos de integra??o regional e estabiliza??o da economia. Procuramos mostrar como num mesmo setor, num ambiente similar, as empresas adotam diversas estrat?gias, em fun??o dos seus recursos e perspectivas de mercado. Tendo como objetivo a manuten??o de posi??es competitivas.