Aim: This paper aims to produce a serviced office concept adjusted to Statens fastighetsverk. The concept will make SFV:s properties more attractive for renting. Method: Information has been collected from interviews with 13 different serviced office companies, one serviced office agent and eleven government authorities. Also litterateur, reports and internet have been used in gathering information. I will use following questions: ¨ How is the serviced office concept designed? ¨ Which customer segment should SFV direct to and what need does the segment have? ¨ How shall a marketing plan look like for the concept? ¨ How should a concept designed for SFV look like? Result & Conclusions: Serviced office space is a company that letting functional workspace with access to shared facilities e.g. reception, office machines, internet, phone and more. Serviced offices have one distinguishing feature, very flexible let agreements. In this paper my conclusion is that government authorities are a suitable customer for suggested concept, especially government authorities with head quarters outside the Stockholm region. They have to be present in Stockholm with either employees that perform work from distant and have the need of coordinated workspace or commute workers that have the need of mobile workspace and meeting rooms. SFV can meet this need with suggested concept and to simplify I named the concept Myndighetscentret. The concept is developed on the basis of to the needs of government authorities and it’s divided in two parts, one part with conference and one with letting of workspace. The workspace area has different types of workstation to match the different needs of the customer. ¨ Mobile workspace suited for customers with temporary need of workspace. ¨ Cell office of different sizes suited for customers with permanently need of workspace. I believe that governmental authorities can benefit from this concept and be seemed as innovative thinking of SFV and a will of develop their property. I also believe SFV:s properties with many cell offices are suited to this concept because of the secrecy between governmental authorities. Suggestions for future research: It would be interesting to do a quantitative research of the governmental authorities’ exact needs and how big it is. Also research Swedish serviced office market and the future of it would be interesting. Contribution of the thesis: In this report I have shown that governmental authorities in Sweden have a need for variant types of workspace in Stockholm and developed a concept for SFV to meet this need.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hig-5500 |
| Date | January 2009 |
| Creators | Magnusson, Kristoffer |
| Publisher | Institutionen för ekonomi |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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