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Previous issue date: 2010-12-02 / This work has as its main purpose to investigate the contribution of supply chain
management in order to obtain competitive advantage by companies from the textile
industry and from Cear? footwear industry, focusing its analysis mainly in the interorganizational
relations (dyadic). For this, the theoretical referential contemplates
different explanatory streams of the competitive advantage, detaching the relational
perception of the resources theory, as well as, the main presuppositions of the supply
chain management which culminates with the development of an analysis sample
that runs the empirical study; the one which considers an expanded purpose of the
supply chain which includes the government and the abetment institutions as
institutional environment representatives. Besides supply chain management
consideration as a competitive advantage source, the work also tried to identify other
possible competitive advantage sources for the companies of the investigated
sectors. It represents a study of multiple interpretive cases, having four cases as a
total; meaning two cases in each one of the sectors, which used as a primary data
collecting instrument a semi-structured interview schedule. Different methods were
used for the data analysis, the content analysis and the constant comparison
methods, the analytical procedure originated from the grounded theory research
strategy, which were applied the Atlas/ti software recourse. Considering the
theoretical referential and the used analysis sample, four basic categories of the work
were defined, including its respective proprieties and dimensions: (1) characteristics
concerning to the relationship with the supplier; (2) the company relations with the
government; (3) the company relations with the abetment institutions and; (4)
obtaining sources of competitive advantage. In general, the applied research in the
footwear sector revealed that in the relationships of the researched companies
related to its suppliers, there is a predominance of the partnership system and the
main presuppositions of the supply chain management are applied which contributes
for the acquisition of the relational competitive advantage; while in the textile sector,
only some of these presuppositions are applied, with little contribution for the
relational competitive advantage. The main resource which was accessed by the
companies in both sectors through its relationships with the government and the
abetment institutions are the tax incentives which, for the footwear companies,
contribute for the acquisition of the temporary competitive advantage in relation to the
contestants who do not own productive installations in the Northeast region, it also
conducts to a competitive parity situation in relation to the contestants who own
productive installations in the Northeast region and to the external market
contestants; while for the companies of the textile sector, the tax incentives run the
companies to a competitive parity situation in relation to its contestants. Furthermore,
the investigated companies from the two sectors possess acquisition sources of the
competitive advantage which collimate with different explanatory streams (industrial
analysis, resources theory, Austrian school and the dynamic capabilities theory),
although there is a predominance of the product innovation as a competitive
advantage source in both sectors, due to the bond of these with the fashion
tendencies / Esse trabalho tem como objetivo geral investigar a contribui??o da gest?o da cadeia
de suprimento para a obten??o de vantagem competitiva por empresas da ind?stria
t?xtil e da ind?stria de cal?ados do Cear?, tendo como foco principal de an?lise as
rela??es inter-organizacionais (d?ades). Para tal, o referencial te?rico contempla
diferentes correntes explicativas da vantagem competitiva, destacando-se a vis?o
relacional da teoria dos recursos, bem como os principais pressupostos da gest?o da
cadeia de suprimento, que culminam com o desenvolvimento de um modelo de
an?lise que direciona o estudo emp?rico, o qual considera um escopo expandido da
cadeia de suprimento, que inclui o governo e as institui??es de fomento como
representantes do ambiente institucional. Al?m da considera??o da gest?o da cadeia
de suprimento como fonte de vantagem competitiva, o trabalho buscou tamb?m
identificar outras poss?veis fontes de vantagem competitiva para as empresas dos
setores investigados. Trata-se de um estudo de casos m?ltiplos interpretativo,
totalizando quatro casos, sendo dois em cada um dos setores, que utilizou como
instrumento de coleta de dados prim?rios um roteiro de entrevista semi-estruturado.
Para a an?lise dos dados foram utilizados diferentes m?todos, a an?lise de conte?do
e o m?todo das compara??es constantes, procedimento anal?tico originado da
estrat?gia de pesquisa grounded theory, aplicados com aux?lio do software Atlas/ti. A
partir do referencial te?rico e do modelo de an?lise utilizados, foram definidas quatro
categorias-chaves do trabalho, com suas respectivas propriedades e dimens?es: (1)
caracter?sticas do relacionamento com o fornecedor; (2) rela??es da empresa com o
governo; (3) rela??es da empresa com institui??es de fomento e; (4) fontes de
obten??o de vantagem competitiva. Em linhas gerais, a pesquisa aplicada no setor
de cal?ados revelou que nos relacionamentos das empresas pesquisadas com seus
fornecedores h? a predomin?ncia do regime de parceria e s?o aplicados os
principais pressupostos da gest?o da cadeia de suprimento, o que contribui para a
obten??o de vantagem competitiva relacional, enquanto que, no setor t?xtil, s?o
aplicados apenas alguns desses pressupostos, com pouca contribui??o para a
vantagem competitiva relacional. O principal recurso acessado pelas empresas de
ambos os setores atrav?s de suas rela??es com o governo e as institui??es de
fomento s?o os incentivos fiscais que, para as empresas do setor de cal?ados,
contribuem para a obten??o de vantagem competitiva tempor?ria em rela??o aos
concorrentes que n?o possuem instala??es produtivas no Nordeste, bem como
levam ? situa??o de paridade competitiva em rela??o aos concorrentes que
possuem instala??es produtivas no Nordeste a aos concorrentes no mercado
externo, enquanto que, para as empresas do setor t?xtil, os incentivos fiscais levam
estas a uma situa??o de paridade competitiva em rela??o aos seus concorrentes.
Ademais, as empresas investigadas nos dois setores possuem fontes de obten??o
de vantagem competitiva que se alinham a diferentes correntes explicativas (an?lise
industrial, teoria dos recursos, escola austr?aca e teoria das capacidades din?micas),
embora haja um predom?nio da inova??o de produto como fonte de vantagem
competitiva em ambos os setores, devido ? vincula??o destes ?s tend?ncias da
moda
| Identifer | oai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/12068 |
| Date | 02 December 2010 |
| Creators | Viana, Fernando Luiz Emerenciano |
| Contributors | CPF:36936561420, http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4789466Z5, Barros Neto, Jos? de Paula, CPF:38555182387, http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4727946Y1, Sousa Neto, Manoel Veras de, CPF:36566721487, http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4789716A1&dataRevisao=null, Sampaio, Luciano Menezes Bezerra, CPF:00754306496, http://lattes.cnpq.br/3807603064705018, Mello, Rodrigo Bandeira de, CPF:42360854372, http://lattes.cnpq.br/4359650960250826, Fensterseifer, Jaime Evaldo, CPF:19812086072, http://lattes.cnpq.br/5819323311293998, A?ez, Miguel Eduardo Moreno |
| Publisher | Universidade Federal do Rio Grande do Norte, Programa de P?s-Gradua??o em Administra??o, UFRN, BR, Pol?ticas e Gest?o P?blicas; Gest?o Organizacional |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/doctoralThesis |
| Format | application/pdf |
| Source | reponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN |
| Rights | info:eu-repo/semantics/openAccess |
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