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Previous issue date: 2013-08-05 / This master's thesis is a reflection on how Brazil has shaped its speech to the Chinese in the context of a large cultural meeting held in Shanghai, where economic interests has influenced in the structure of the message. To conduct the study, it became essential to consider the interface between globalization, image and interculturality. However, the otherness emerged
as a essential theme in the integration of these three topics, since we perceive as the core element of the discursive construction of the country, as well as the impact of the cultural distance between sender and receier. In this respect, the research examines the paradox between the ascendancy of the stereotype and the pretension of a symbolic enhanced process.
Several authors helped to build the theoretical basis of the study, especially Todorov, Bakhtin, Canclini. The semiotics of culture was the main methodology used in this work, but we also rely on anthropological concepts of Gilbert Durand. With this master's thesis we aim to help Brazil on its discursive conception in international events, where the country is gathering
further highlight. / Esta pesquisa ?? uma reflex??o sobre como o Brasil moldou o seu discurso para o p??blico chin??s no contexto de um grande encontro cultural realizado em Xangai, onde interesses econ??micos influenciaram na estrutura????o da mensagem. Para realizar o estudo, tornou-se fundamental considerar as interfaces entre globaliza????o, imagem e interculturalidade. Todavia, a alteridade surgiu como tema fundamental na integra????o desses tr??s t??picos, uma vez que a percebemos como elemento basilar da constru????o discursiva do pa??s, bem como o impacto resultante da dist??ncia cultural entre emissor e receptor. Neste aspecto, a pesquisa analisa o paradoxo entre a pregn??ncia do estere??tipo e a pretens??o de um processo simbolicamente aprimorado. Diversos autores ajudaram na constru????o te??rica do estudo, com
destaque para Todorov, Bakhtin, Canclini. A semi??tica da cultura comp??s a parte metodol??gica do trabalho, mas tamb??m nos baseamos nos conceitos antropol??gicos de Gilbert
Durand. Aspiramos com o trabalho ajudar na concep????o discursiva do Brasil nos eventos
internacionais, onde o pa??s se insere e obt??m, cada vez mais, destaque.
| Identifer | oai:union.ndltd.org:IBICT/oai:bdtd.ucb.br:123456789/202 |
| Date | 05 August 2013 |
| Creators | Barbosa, Ana Claudia Cunha |
| Contributors | Dravet, Florence Marie |
| Publisher | Universidade Cat??lica de Bras??lia, Programa de P??s Gradua????o em Comunica????o, UCB, BR, Comunica????o |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da UCB, instname:Universidade Católica de Brasília, instacron:UCB |
| Rights | info:eu-repo/semantics/openAccess |
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