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Globalization, values, and consumer trends: A French and USA comparison

This thesis examined how factors such as perceptions of globalization, individual and nationalistic values, and cultural products influenced consumer choice in French and American nationals.

Identiferoai:union.ndltd.org:csusb.edu/oai:scholarworks.lib.csusb.edu:etd-project-3600
Date01 January 2004
CreatorsHatlestad-Shey, Alexandre
PublisherCSUSB ScholarWorks
Source SetsCalifornia State University San Bernardino
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceTheses Digitization Project

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