Thesis (MBA)--Stellenbosch University, 2006. / ENGLISH ABSTRACT: Sustainable development, defined as "Development that meets the needs of the present
without compromising the ability of future generations to meet their own needs" is the focus
of the research project. The main objectives of the study were firstly to identify the key
issues for business around sustainable development for businesses, and secondly to propose a
method for communicating these issues to business leaders based on their personality types.
A literature study was conducted of the two relevant fields, namely sustainable development
and the Myers-Briggs Type Indicator (MBTI) personality type framework. From the first part
of the study the findings indicated the recurring themes for sustainable development from a
business perspective, which are firstly that businesses have no choice but to take cognisance
of sustainable development, secondly that sustainable development makes business sense,
thirdly that sustainable development is relevant for all types of business, fourthly that
sustainable development requires innovative thinking and lastly that the pressure on business
to conduct their operations according to sustainability principles will increase in future.
According to the literature study on personality types and communication, MBTI
distinguishes between sixteen personality types, based on four dimensions with two extremes
each. One of the dimensions defines how people most effectively absorb information. Some
people prefer a big picture, conceptual approach. Other people prefer details, facts and
figures. The content of the communication should be guided accordingly. The other three
dimensions of the MBTI personality definition inform decisions about the setting,
communication media and interaction during communication. Relevance of the information
and credibility of the sources is important in communication about an important topic,
regardless of personality type. Recommendations are firstly that the personality-based
approach for presenting the key issues regarding sustainable development to business leaders
be used by practitioners in the field and academics, and secondly that the impact should be
tested. The testing is a possible topic for another study project. / AFRIKAANSE OPSOMMING: Volhouhare ontwikkeling, gedefinieer as "Ontwikkeling wat bestaande behoeftes aanspreek
sonder om die vermoe van toekomstige geslagte te benadeel om hulle behoeftes aan te
spreek", is die fokus van die werkstuk. Die belangrikste doelwitte van die studie was om
eerstens die belangrikste kwessies rakende volhouhare ontwikkeling vanuit 'n
besigheidsperspektief te identifiseer, en tweedens 'n manier voor te stel om hierdie kwessies
aan te bied aan besigheidsleiers gebaseer op persoonlikheidstipes. 'n Literatuurstudie is
gedoen van beide relevante velde, naamlik volhoubare ontwikkeling en die Myers-Briggs
Type Indicator (MBTI) raamwerk vir persoonlikheidstipes. Bevindings uit die eerste gedeelte
van die studie het aangetoon dat die deurlopende temas rakende volhoubare ontwikkeling
vanuit 'n besigheidsperspektief die volgende is: eerstens het besighede geen ander keuse as
om kennis te neem van volhoubare ontwikkeling nie, tweedens dat volhoubare ontwikkeling
voordelig vir besigheid is, derdens dat volhoubare ontwikkeling relevant is vir alle tipes
besighede, vierdens dat volhoubare ontwikkeling innovasie vereis en laastens dat die druk op
besighede in die toekoms gaan toeneem om volhoubare besigheid te bedryf. Uit die
literatuurstudie oor persoonlikheidstipes en kommunikasie blyk dat MBTI onderskei tussen
sestien persoonlikheidstipes, gebaseer op vier dimensies met twee ekstreme elk. Een van die
dimensies definieer hoe mense inligting effektief inneem. Sommige mense verkies 'n
konsepsuele, algemene benadering. Andere verkies detail, feite en syfers. Die inhoud van die
kommunikasie moet dienooreenkomstig aangepas word. Die ander drie dimensies van die
MBTI persoonlikheid definisie het 'n invloed op die omgewing, die kommunikasiemedia en
die interaksie tydens kommunikasie. Relevansie van die inligting en betroubaarheid van die
bronne is belangrik vir kommunikasie oor 'n belangrike onderwerp ongeag die
persoonlikheidstipe. Aanbevelings is eerstens dat die persoonlikheidstipe benadering vir die
aanbied van belangrike kwessies rakende volhoubare ontwikkeling aan besigheidsleiers
gebruik word deur persone wat in die veld werk asook akademici of kursusaanbieders wat
gehore toespreek daaroor. 'n Tweede aanbeveling is dat die impak van die benadering getoets
word. Die toetsing is 'n moontlike onderwerp vir 'n ander werkstuk.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/50646 |
| Date | 03 1900 |
| Creators | Welgemoed, M. E. (Margaretha Elizabeth) |
| Contributors | Fish, Therese, Stellenbosch University. Faculty of Economic and Management Sciences. Graduate School of Business. |
| Publisher | Stellenbosch : Stellenbosch University |
| Source Sets | South African National ETD Portal |
| Language | en_ZA |
| Detected Language | Unknown |
| Type | Thesis |
| Format | 66 p. : ill. |
| Rights | Stellenbosch University |
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