In the past, the main audiences of TV serials in Taiwan are housewives, but less TV serials set youngsters as target audiences. Recently, the appearance of ¡§Taiwan
idol dramas¡¨ that plots are close to youngsters¡¦ life styles gives the youngsters a different choice and becomes a popular TV serial type among youngsters.
¡§Love¡¨ is an important element in Taiwan idol drama. For attracting audiences¡¦ attention, the producers will focus on the plots about love and make the contents that fit to the audiences¡¦ favor. The producers and screenwriters pay much attention on the plot-setting, but they ignore how they affect audiences¡¦ values and expectance for love of the society.
For finding the relationship between Taiwan idol dramas and female audiences, the research combines cultivation and Use & Gratification, two different ways of audience research. By content analysis, the research defines the love world in Taiwan
idol dramas. By questionnaire survey, the research understands the impressions and opinions for Taiwan idol dramas of female audiences with different viewing motives, viewing behaviors, and love experiences.
Results show the particular love concept in Taiwan idol dramas will influence love concept of female audiences, and the love concept will be strengthened when they are heavy viewers. With much more motives like entertainment and information-learning, the particular love concept of audiences will be strengthened by the particular love concept in Taiwan idol dramas, but with much more motive like ritual viewing, the particular love concept of audiences will be weakened by the particular love concept in Taiwan idol dramas. No matter the audiences lack love
experiences or have blessed love experiences, the love concept in Taiwan idol dramas will not influence love concept of audiences.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0509112-183331 |
| Date | 09 May 2012 |
| Creators | Wang, Li-wei |
| Contributors | Ya-Ching Lee, Shao-Jung Wang, Hsuan-Yi Chou |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0509112-183331 |
| Rights | user_define, Copyright information available at source archive |
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