The master´s thesis is a business plan focused on a marketing plan of small company. Intent of marketing support to stimulate sales of heat pumps. Form of business is self-employment established on name - František Faltýnek. Problem of company, which operate in North-Moravian region, is low adaptation on oportunities which are offered by market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224565 |
| Date | January 2014 |
| Creators | Faltýnek, Aleš |
| Contributors | Divoká, Eliška, Chlebovský, Vít |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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