Food that provides health benefits beyond basic nutrition, by virtue of physiologically
active food components are known as functional foods. Soybeans contain some of these
phytochemical components such as isoflavones. Due to the lack of relevant data, the aim
of this study was to assess South African consumers' perceptions towards soy and soy
products. Respondents (n=3001) were randomly selected from 9 metropolitan as well as
rural areas in South Africa. The questionnaire consisted of 17 food related topics. Four
of these sections (which were also used in this study) probed information on soy and soy
products. The data of 81 % respondents (n=2437), who were aware of soy, were used for
further statistical analyses. There were no practical significant differences between rural
and metropolitan respondents' perceptions regarding each statement. Large practical
significant differences were found between racial groups regarding most of the
statements. In general Blacks were more positive towards the use and taste of soy, as
opposed to Whites. More Indians were aware of meat substitutes made from soy than the
other racial groups. Marketing efforts in South Africa should focus on those groups that
like the taste of soy best and who would consume soy regularly. / Thesis (M. (Consumer Science))--North-West University, Potchefstroom Campus, 2005.
| Identifer | oai:union.ndltd.org:NWUBOLOKA1/oai:dspace.nwu.ac.za:10394/921 |
| Date | January 2005 |
| Creators | Harmse, Naómi |
| Publisher | North-West University |
| Source Sets | North-West University |
| Detected Language | English |
| Type | Thesis |
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