By using critical discourse as a method three discourses have been exposed as active in the advicing articles published on the website of Amelia, a Swedish magazine for women. The three discourses are the neoliberalist, postfeminist and the heteronormative. The research shows, by using the theories of governmentality and the heterosexual matrix, that these discourses collaborate to form the advices that is being given around women’s sexuality and their sexual health on the website of Amelia. The discourses that is being exposed in the research can be described as they are imposing guilt upon women. It also poses women as the solely responsible for the relationship to work and the women are as well expected to conform to their partner, which often is described as a man. This implies that in the advicing articles of Amelia, women and men are not allocated the same position in a relationship. Indicating that it exists an inequal relation in the context, where women are subordinated to men. Finally, the research can contribute to an understanding of the ambiguous expectations existing regarding women´s sexuality.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-174384 |
| Date | January 2020 |
| Creators | Kristoffersen, Paula, Kitchaou, Kristina |
| Publisher | Umeå universitet, Sociologiska institutionen, Umeå universitet, Sociologiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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