<p>My dissertation forges a response that continues and expands
discussions of entrepreneurialism in the 21<sup>st</sup> century. I seek to
answer Welter and colleagues’ call to embrace the entrepreneurial diversity
offered by the folks that are embedded in local communities. I argue for a
reframing of entrepreneurship that acknowledges the work of
everyday-entrepreneurs — people that operate in mundane contexts, beyond
capitalist agendas, guided by socially aware objectives seeking to promote
equity for the greater good. This undertaking is stretched across a three part
study informed by feminist perspectives. Tracing the narratives belonging to
women of historically marginalized identities reveals not only the exclusionary
aspects of mainstream entrepreneurship, but also the innovative practices these
women embody as they balance the social variables of identity politics within
and across their communities. The participants of this study demonstrate
entrepreneurial citizenship, a term I propose as the many ways
everyday-entrepreneurs contribute to world-building and history-making for each
of the different communities they belong to. Chapter one establishes the
exigence for this work and provides commentary on the cultural framework from
which entrepreneurship emerged. Chapter two offers a survey of the surrounding
literature, and addresses how a bridging of interdisciplinary gaps helps
scholars better understand everyday-entrepreneurship. Chapter three presents a
case for taking an interdisciplinary approach towards diversifying
entrepreneurial scholarship. Chapter four outlines the study design, methods,
and methodology. In Chapter five, I present empirical observations that
quantify the qualitative data collected for the study. And, finally, chapter
six presents participant profiles in conjunction with case study vignettes that
highlight snapshots of everyday-entrepreneurship in practice. Ultimately, this
project seeks to show that there is much to be learned from the lived realities
of everyday-entrepreneurs; widening discourse on entrepreneurship to include
these individuals: (1) dismantles grand narratives of entrepreneurship that are
intrinsically oppressive, especially for those with intersectional identities,
(2) exposes interlocking forms of oppression operating within the obscure,
shadowed margins of familiar spaces that render individuals invisible, (3)
contributes to new models of entrepreneurial identity, and (4) diversifies
entrepreneurial scholarship. </p>
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| Identifer | oai:union.ndltd.org:purdue.edu/oai:figshare.com:article/15054123 |
| Date | 27 July 2021 |
| Creators | Victoria E Ruiz (11178654) |
| Source Sets | Purdue University |
| Detected Language | English |
| Type | Text, Thesis |
| Rights | CC BY 4.0 |
| Relation | https://figshare.com/articles/thesis/The_Rhetoric_of_Everyday-Entrepreneurship_Reframing_Entrepreneurial_Identity_Citizenship/15054123 |
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