Thesis (MBA)--Stellenbosch University, 2012. / Coopetition is the simultaneous cooperation and competition amongst competitors (Gnyawali &
Madhaven, 2001); the objective being mutually beneficial results (Oxford, 2012). It is a fairly new
concept and has not widely been applied to the hospitality industry. Most of the research that exists
on this topic relates to destination marketing, cooperation or competition in tourism and hospitality;
very little looks at coopetition.
The current economic situation, and as its negative impact on the hospitality industry in South
Africa, has provided a need to explore how hotels are able to work together in order to retain their
position in the market as well as gain a competitive edge over one another and other markets.
The primary objective of the research report is to contribute to coopetition theory, specifically in the
hospitality industry. The study is based on research of the interaction between the network of fivestar
hotels in Cape Town. It explores their relationships with one another and with other hotels in
South Africa.
The secondary objective is to answer a number of subordinate research questions which provide
insight into the factors that promote or hinder coopetition. It considers the reasons for coopetition,
the role of third parties in the relationship, the impact of geographic location on these relationships,
amongst other factors.
The results of the study have provided insights as to how factors internal and external to the
organisations impact their willingness to cooperate with their competitors. The study determines
reasons for coopetition, activities where it is present and shares the impact of the coopetitive
initiatives to date. It confirms some of the existing theory and highlights areas where there is scope
for future research.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/95650 |
| Date | 12 1900 |
| Creators | Titmas, Kerrin |
| Contributors | Volschenk, J., Stellenbosch University. Faculty of Economic and Management Sciences. Graduate School of Business. |
| Publisher | Stellenbosch : Stellenbosch University |
| Source Sets | South African National ETD Portal |
| Language | en_ZA |
| Detected Language | English |
| Type | Thesis |
| Format | xii, 166 p. |
| Rights | Stellenbosch University |
Page generated in 0.0086 seconds