This study objects are focus on the tourist hotels in the north region of Taiwan. The research method adopts information collection from their websites and conducts in-depth observation and research from the content of the case-study hotel websites, in order to acquaint with their primary business contents. The related references and papers are also referred to, for analyzing and structuring the initial data. Finally, the framework of 4P (product phase, price phase, promotion phase, place phase) serves as the analytical structure to collect the main business and management contents of the tourist hotels and their applications in E-commerce. On the other hand, the interviews with the E-commerce executives in some case-study hotels also are conducted in order to make up the insufficient of website observations. Through the in-depth website observation and case-study hotel supervisor interviews, we find how the case-study hotels use E-commerce technology to provide with their services and products online in the post-SARS age and categorize their e-commerce strategies.
The purpose of this research is to provide hotels with effective methods to respond to the customer requirements, avoiding vicious price competition in the same industry, and reduce the risks in hotel management through the E-commerce development trends in the tourist hotel industry. Hopefully, the research of this study can help the hotels to create better management efficacy, and to promote the prosperity in the domestic tourist hotel industry.
Keywords: E-Commerce¡BSARS¡BTourist Hotels
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0904105-184309 |
| Date | 04 September 2005 |
| Creators | Yang, Hsiu-ju |
| Contributors | Hsin-hui Lin, Tung-chin Lin, Hsiang-chu Lai |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0904105-184309 |
| Rights | unrestricted, Copyright information available at source archive |
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