El objetivo principal de la presente investigación fue identificar el estado de la
aplicación de valor compartido en la industria hotelera del Perú, específicamente en las
principales empresas hoteleras de cinco estrellas de Lima y Cusco durante el periodo 2013 al
2015. Se trató de un estudio cuantitativo, descriptivo, no experimental longitudinal, donde se
seleccionaron y analizaron ocho empresas hoteleras, luego de la realización de entrevistas a
directivos de las áreas específicas de Finanzas, Recursos Humanos, Relaciones Públicas y
Operaciones, aplicando un instrumento proporcionado por la escuela de negocios
CENTRUM Católica, validado a través de la revisión de literatura y de expertos en el tema de
estudio.
Finalmente, los resultados de la investigación concluyeron que las empresas hoteleras
seleccionadas e investigadas se encontraban en proceso de desarrollo en la aplicación de
valor compartido, ya que no conocían el concepto como tal. Sin embargo, se observó que
llevaban a cabo prácticas o estaban planificando programas que permitían la mejora de su
accionar, bajo los conceptos de responsabilidad social empresarial, responsabilidad
corporativa, desarrollo sostenible y turismo sostenible / The main objective of this research was to identify the status of shared value
application on the Hospitality industry in Peru, specifically in the major five-star hotel
companies in Lima and Cusco from 2013 to 2015. This study was a quantitative, descriptive,
non-experimental and longitudinal one, in which eight hotel companies were chosen and
analyzed. Interviews were carried out on those companies’ managers; especially from
Finance, Human Resources, Public Relations and Operations areas; by applying a tool
provided by CENTRUM Católica Business School, based on literature review and validated
by experts on this subject.
Finally, the results of the research concluded that, the selected and assessed
companies were in process of developing shared value practices; since they were not familiar
with this concept itself. However, it was identified that those companies were managing
shared value actions or have been planning programs in order to improve their performances.
Those actions were carried out in the name of concepts such as corporate social
responsibility, corporative responsibility, sustainable development and tourism
| Identifer | oai:union.ndltd.org:PUCP/oai:tesis.pucp.edu.pe:20.500.12404/8749 |
| Date | 06 June 2017 |
| Creators | Bonilla Del Pozo, Luz Josefa, Bonilla Del Pozo, Luz Patricia, La Rosa López, Lourdes Carolina, Padilla Pun, Lester Glenn |
| Contributors | Guevara Moncada, Rubén |
| Publisher | Pontificia Universidad Católica del Perú, PE |
| Source Sets | Pontificia Universidad Católica del Perú |
| Language | Spanish |
| Detected Language | Spanish |
| Type | info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess, http://creativecommons.org/licenses/by-nc-nd/2.5/pe/ |
Page generated in 0.0108 seconds