by Chow Siu Fung, Clement. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references (leaf 54). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- SCOPE OF THE PROJECT --- p.6 / Chapter III. --- OMNI HOTELS ASIA-PACIFIC --- p.8 / Chapter IV. --- EFFECTIVENESS OF DIRECT MARKETING IN HOTEL INDUSTRY --- p.11 / Chapter V. --- A PROPOSED DIRECT MARKETING SYSTEM IN A HOTEL --- p.15 / Chapter VI. --- HOW TO GET GOOD LISTS AND BUILD OURS --- p.18 / Chapter VII. --- DUPLICATION PROBLEM --- p.23 / Chapter VIII. --- WHAT OFFER WE COULD MAKE --- p.27 / Chapter IX. --- TIMING OF MAILING --- p.32 / Chapter X. --- GUEST HISTORY DATABASE SYSTEM --- p.35 / Chapter XI. --- RANKING METHOD --- p.38 / Chapter XII. --- HOW TO USE THE GUEST HISTORY --- p.41 / Chapter XIII. --- CONCLUSION --- p.45 / EXHIBITS --- p.46 / BIBLIOGRAPHY --- p.54
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318892 |
| Date | January 1992 |
| Contributors | Chow, Siu Fung Clement., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, iii, 54 leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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