by Chan Chi Yan, Ip Siu Mei, Stella. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1985. / Bibliography: leaves 160-161.

Thesis (Ph.D.)--Aberdeen University, 2009. / Title from web page (viewed on June 11, 2009). Includes bibliographical references.

The research examines strategic marketing practices involved in knowledge development and innovation in Scotland’s rural hotels, as well as the business relations which potentially support this.  The research draws on regional development  literature – especially that concerned with innovation and flows of knowledge between small businesses.  Rural development, tourism and hotel industry literatures are used to ground the research within a rural and wider tourism industry context.  Referring to the critique of regional development literature, the role of different forms of proximity and the influence of competition in business relations are assessed.  In doing so, the wider applicability of regional development concepts is tested and considered.  Implications for public sector policy and support are assessed, with reference to tensions between rural development approaches and those adopted in Scottish tourism policy.  The research uses a multi-method approach involving quantitative postal survey data, supplemented by qualitative interview data.  Both marketing and relational activities were found to be limited in scope, focusing on short term, sales-oriented activities.  Attitudes to co-operation varied depending on competitive considerations and the stage of the marketing process involved: trust-based issues, sectoral characteristics and internal business factors being influential.  Geographical and organisational proximity were both found to be insufficient in supporting co-operation, geographical proximity even being detrimental in certain sets of relations.  Public sector policy does not sufficiently address the constraints and opportunities facing smaller tourism businesses in their marketing and innovation activities.  In both policy and theoretical terms there may be scope to avoid unnecessary polarisation between local and wider development, recognising a role for local or regional resources and development processes in achieving national objectives – simultaneously taking advantage of both competitive and co-operative approaches to relations and making use of local and extra-local inputs and networks.

Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2010 / Within the hospitality industry, where revenues are driven by guest satisfaction, service is a key to success. Internal communication plays a role that should be examined on how its performance affects guest satisfaction within hospitality. The purpose of this study is to determine if internal communication plays a role in guest satisfaction within hospitality establishments in Cape Town. The study found that sources (such as newsletters, magazines, books, journals and peers) emphasised importance of internal communication in hospitality organizations. This internal communication serves as a nerve centre of an organization. If one does not have a functioning internal communication system, one may lose guests. In addition, advanced internal communication solution forms a backbone of a wide range of guest services, and increases the guests’ motivation to stay. Cape Town, where hospitality and tourism is increasingly competitive and diverse, human resource management becomes more problematic. There should be channels of internal communication, which transmit messages across the organization’s structure. The guest’s review demonstrated that growth of hospitality organisation will be determined by its ability to deliver superior guest value and importance of understanding guest needs and expectation. The reason for growing emphasis on guest satisfaction is that satisfied guests lead to a stronger competitive positioning, resulting ultimately in loyal guests, increased market profitability. Management teams in Cape Town and hotel industry sectors are under increasing pressure to demonstrate that their services are guest-focused and that continuous performance improvement is being delivered. Internal communication research generates principles and strategies, which improve managerial performance, as internal communication acumen is essential to render success in a wide range of activities. Language proficiency, as well as what a manager says, and what a manager does, contributes to individual effectiveness. Furthermore, words and actions should be consistent and aligned so that they have maximum impact. Selected research findings regarding verbal internal communication and non-verbal internal communication as well as electronically are presented to demonstrate how wise internal communication choices can further managerial goals. In addition to using words effectively, managers in all functional areas can also increase their effect and improve their performance by applying results of research that are focused on internal communication. A self-administered questionnaire was compiled to collect data, and the study was based on 10 selected hotels within Cape Town and a great value is given to Cape Town business centre where most of tourism businesses held. Information was supplied by senior and junior managers from 4-5 star hotels and the final report combined results from the question about the role that internal communication plays in guest satisfaction within hospitality establishments in Cape Town by using an SPSS Program, while recommendations are also based on these findings. At this period of twenty one century, the technology is challenging organisational internal communication, it take major part in marketing and marketing research. The management are busy straggling with internal communication which they will never know exactly how much they perform without guest concert. They run to the Internet to research what the guests comment about their satisfaction of service they received. The guest reviews about hotel service industry emphasized the quality of service received within the hotel organization even if most of the hotels in Cape Town were too expensive as guest review recommended.

by Chow Siu Fung, Clement. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references (leaf 54). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- SCOPE OF THE PROJECT --- p.6 / Chapter III. --- OMNI HOTELS ASIA-PACIFIC --- p.8 / Chapter IV. --- EFFECTIVENESS OF DIRECT MARKETING IN HOTEL INDUSTRY --- p.11 / Chapter V. --- A PROPOSED DIRECT MARKETING SYSTEM IN A HOTEL --- p.15 / Chapter VI. --- HOW TO GET GOOD LISTS AND BUILD OURS --- p.18 / Chapter VII. --- DUPLICATION PROBLEM --- p.23 / Chapter VIII. --- WHAT OFFER WE COULD MAKE --- p.27 / Chapter IX. --- TIMING OF MAILING --- p.32 / Chapter X. --- GUEST HISTORY DATABASE SYSTEM --- p.35 / Chapter XI. --- RANKING METHOD --- p.38 / Chapter XII. --- HOW TO USE THE GUEST HISTORY --- p.41 / Chapter XIII. --- CONCLUSION --- p.45 / EXHIBITS --- p.46 / BIBLIOGRAPHY --- p.54

Thesis (M.S.)--University of Delaware, 2007. / Principal faculty advisor: Cihan Cobanoglu, Dept. of Hotel, Restaurant, & Institutional Management. Includes bibliographical references.

Dissertation submitted in fulfilment of the requirements for the degree Master of Technology: Tourism and hospitality management in the Faculty of Business at the Cape Peninsula University of Technology / This research investigated opinions on two aspects of the World Wide Web as a marketing tool for Rwandan hotels: “Web benefits” as seen by hotels with a Web presence ("adopters"), and “barriers to Web adoption” as seen by hotels without ("non-adopters"). Evidence was collected from a sample of 86 hotels, of which 45 had adopted the Web and 41 had not. Firstly, 86 survey questionnaires were collected and secondly, seven telephone interviews were conducted. They consisted of three Web adopters and four non-adopters. For the survey, open-ended questions were used and a statistical analysis of adopters' opinions depicts the main benefits as being “advertising and promoting”, “providing hotel information”, “communicating better”, “providing online reservation”, “saving cost and time” and “being free from borders”. Importantly, respondents' data also indicates that they considered “increasing business” and “providing competitive advantage” as benefits. In the research results, the latter are considered as the high-end benefits of any marketing effort with “increase in business” depending on “competitive advantage”. The same was done with barriers to Web adoption and a statistical analysis depicts the main barriers as being “high cost of Web implementation”, “lack of external Internet infrastructure”, “lack of IT skills and knowledge”, “perceived costs and benefits”, “lack of top management support” and “lack of awareness about business opportunities and benefits of Web marketing”. The analysis of the interviews reveals that “Web benefits” came through strongly in the qualitative content analysis. The most mentioned benefit was “increasing business”. “Providing hotel information”, “saving cost and time”, “providing online reservation”, “transactions at global level”, “advertising and promoting” and “providing online payment” were also mentioned. Details will be found in the chapter dealing with research results. Further, the interviews reveal that Web adopters were satisfied and generally achieved the benefits they expected from Web adoption; no disbenefits were expressed. On the side of the non-adopters, the interviews reveal that even though they had no website, they believed that Web marketing would be beneficial in terms of marketing, especially for advertising. For a more effective implementation of Web marketing among Rwandan hotels, the researcher provides recommendations to the identified key stakeholders. Also, the researcher recommends further studies, on the use of Internet and Web marketing among Rwandan hotels.

Brand loyalty measurement is important because of the extensive use of branding in the lodging industry during recent years. As the industry has matured, segmentation strategies have been adopted by lodging companies. Brands were supposed to protect market share,build brand loyalty, and differentiate the product (Withiam 1985). / Master of Science

The sports market can produce a consistent and lucrative market for the hotel industry which now is experiencing slow growth and intense competition. In addition to generating revenues, hosting professional sports teams provides excellent public relations and prestige for hotel properties. An extensive literature search indicates that there is a need for descriptive research on targeting professional teams’ markets within the hotel industry. The purpose of this study was to identify the professional sports teams' needs (the requirements they seek) when selecting hotel accommodations. Then, based on the findings of the study, the information was presented as a guide for hotel executives to enhance their marketing strategies in capturing these markets. Also, the findings hoped to make a contribution to the growing body of knowledge of the sports market within the hotel industry. Baseball, football, and basketball were the top three popular sports in terms of attendance in 1988-1990 in the United States; therefore, the sample for this study was 28 Major League Baseball teams, 28 National Football League (NFL) teams, and 27 National Basketball Association (NBA) teams. The principal research tool was a mail survey. Also, telephone interviews were implemented to gather in-depth information and to provide a follow-up of the survey. The results of the study showed that each professional team has different requirements depending on the type of sport. Moreover, individual team policies determine the services a team will want during its stay at a hotel. It is apparent Major League Baseball teams generate the most revenue for the hotel industry compared to the NFL and the NBA teams. / Master of Science

Travel is now the largest online business-to-consumer product in the United States. Online hotel bookings are the second largest segment of online travel. Leisure travelers online spending will increase dramatically from 2002 to 2007. However, a majority of hospitality companies do not currently take advantage of the Internet as the cheapest and most efficient distribution medium. The purpose of this study examined leisure travelers' demographic and psychographic characteristics, online booking and travel frequency that influence travelers' desired hotel Website features and functions. The results found out that demographics (gender, occupation, and ethnicity), and psychographics (travel benefit sought), number of leisure travel trips per year, and number of online hotel bookings per year have impact on hotel Website attribute preferences.