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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"ld5655.v855 1992.385"" "subject:"ld5655.v855 1992.1385""

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A study of the extent of brand loyalty exhibited by business travellers towards the lodging product

Davis, Nigel Roger John 23 December 2009 (has links)
Brand loyalty measurement is important because of the extensive use of branding in the lodging industry during recent years. As the industry has matured, segmentation strategies have been adopted by lodging companies. Brands were supposed to protect market share,build brand loyalty, and differentiate the product (Withiam 1985). / Master of Science
LD5655.V855 1992.D385
Brand choice
Hotels -- Marketing

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