In the past designers have almost exclusively focused on the senses vision, hearing and touch when creating. However, the sense of smell is a relatively unexplored area in design. In this study, the potential of scents in design will be tested by examining how a scent can be communicated visually. This research study is part of a project that is carried out in collaboration with a client who produces and sells scented candles inspired by the county of Bohuslän. The business is recently founded and the client finds it hard to make her products stand out on the market. Especially since the marketing of the products will primarily be carried out digitally, which means that potential customers will not be able to smell the candles. This is problematic since the scent is the main selling point of the product. The purpose of the study is to create knowledge about this relatively unexplored field and also to help the client make her products stand out on the market. The methods that were used are focus group discussions and co-design workshop practices. With support from the theoretical framework of the study a result is reached. It shows that it is possible to translate scents into visual images with the help of color theory and a model based on semiotics, which is presented in this study.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:kau-72548 |
| Date | January 2019 |
| Creators | Andersson, Jennifer |
| Publisher | Karlstads universitet |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf, application/pdf |
| Rights | info:eu-repo/semantics/openAccess, info:eu-repo/semantics/openAccess |
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