Based on the fundamentals of visual art and function, this research has developed a product design methodology capable of quantification of the aesthetic qualities and proposing objective solutions to enhance the appearance related variables and characteristics of a product. The objective evaluation has been done via analysis of involuntary responses using eye-tracking data based on the visual perceiving process of design. The result confirmed the reliability of the methodology by generating constant results and a good match between the measured values and declared preference. In addition, the aesthetic enhancement methods based on quantified metrics with the sample designs have been provided. The result of the research suggests that eye-tracking technology is a reliable tool in aesthetic evaluation and has potential for further development.
| Identifer | oai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:666416 |
| Date | January 2015 |
| Creators | Khalighy, Shahabeddin |
| Publisher | University of Glasgow |
| Source Sets | Ethos UK |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation |
| Source | http://theses.gla.ac.uk/6705/ |
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