Abstract Title Cashews by SMS – an implementation in Mozambique Problem Innovation is described by Tidd, Bessant and Pavitt (2005) as the core process within organisations associated with renewal and as generic activity associated with survival and growth. Yet many organisations fail to realise the benefits of adopting an innovation. Which the theory will show this is most likely due to a problem with one certain phase in the innovation process: the implementation. Purpose The purpose with this academic paper is by a practical example illustrate the risks and problems one can come across in an implementation and the consequences of this. We also intend to give suggestion on how it is possible to restart an implementation process when the process once has failed. Research questions Why has marketAlerts failed to be implemented in Mozambique? How should IPEX resume the implementation of marketAlerts? Methodology Ethnographical approach. Conclusion Our conclusion is that the Institute for Export Promotion (IPEX) has managed to adopt marketAlerts but has failed to implement it in their daily work mainly due to the fact that they only completed the acquiring phase. The failure is due to a combination of hierarchy, lack of interest and absents of routines for sending marketAlerts. In order for IPEX to make the best use of marketAlerts we believe that they have to go back and start from the executing phase and implement the service once again.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mdh-842 |
| Date | January 2008 |
| Creators | Karlsson, Frida, Mansour, Mona |
| Publisher | Mälardalens högskola, Akademin för innovation, design och teknik, Mälardalens högskola, Akademin för innovation, design och teknik, Akademin för innovation, design och teknik |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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