The aim of the thesis is to compile a business plan for setting up a business offering Internet portal services for foreign visitors to Prague and to verify the feasibility of a business plan. The work is divided into theoretical and practical part. The theoretical part explains and describes the basic division of Internet market, parts of online marketing and its trends and in particular the structure of the business plan. The practical part deals with the project itself, which is assembled a business plan with all its necessities. It describes the business plan; business goals are defined, market, customers and competition analysis performed, marketing strategy launched and project implementation plan and financial plan set. The whole plan is finally evaluated by the SWOT analysis and risk analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:85358 |
| Date | January 2010 |
| Creators | Hrubý, Jan |
| Contributors | Srpová, Jitka, Habrmanová, Blanka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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