No / The company, a market-leading language school chain with five schools in the UK, struggles in the successful provision of UK homestay accommodation for its students. Although a complex problem, it is caused mainly by the students’ pre-arrival expectations of their accommodation quality, and a complicated and only partially-adequate booking process, making for an inefficient process. A proposed solution to the problem is an accommodation internet portal. This paper describes a study that investigated stakeholder reaction to the proposed solution with the aim of enabling the company’s management to understand what is necessary to achieve stakeholder ‘buy in’ and thus benefit from the Portal’s efficiencies, and ultimately to decide on whether to sponsor the Portal’s development. Focus groups and interviews were used to investigate the participants’ understanding of stakeholder theory, to categorise them as stakeholders, to elicit their reactions to the proposed Portal idea, and to gather suggestions on its features and the potential issues its introduction might cause. Despite there being a range of views regarding the introduction of the Portal, the results showed that if correctly implemented the Portal’s radical transformation of the accommodation booking process would lead to significant organisational efficiencies. The conclusion recommends that for the company to benefit from the potential efficiencies of a portal, its management introduce a hybrid portal where users can select the level of engagement they have with it, that the company consults its stakeholders on the design of the Portal, and that the change process is managed carefully and effectively.

Univ., Diss.--Köln, 2006.

Hildesheim, Universiẗat, Diss., 2007.

The aim of this thesis is a description of the planning, establishment and development of advertising portal Gastrosvět.cz, as the actual project conducted by the Business Incubator of VŠE. The thesis is divided into theoretical and practical parts. The theoretical part explains and descibes used terms like business, businessman, SWOT analysis, balance sheet, profit and loss account, cash flow, break-point analysis, legal forms of business enterprise, life cycle of a business plan, financing options and organization structures. The practical part is concerning to the project and includes information about its business plan, staffing, know-how, the scope of the position, market segmentation, timing, legal forms, business objectives, competitive analysis, SWOT analysis before starting the project, financial planning, business strategy, requirements system, marketing and advertising, and other possibilities for the development of the project.

The aim of the thesis is to compile a business plan for setting up a business offering Internet portal services for foreign visitors to Prague and to verify the feasibility of a business plan. The work is divided into theoretical and practical part. The theoretical part explains and describes the basic division of Internet market, parts of online marketing and its trends and in particular the structure of the business plan. The practical part deals with the project itself, which is assembled a business plan with all its necessities. It describes the business plan; business goals are defined, market, customers and competition analysis performed, marketing strategy launched and project implementation plan and financial plan set. The whole plan is finally evaluated by the SWOT analysis and risk analysis.

Der Freistaat Sachsen verfügt über eine reiche historische Überlieferung und vielgestaltige Traditionen. Die dynamische Entwicklung neuer Informationstechnologien in den letzten Jahren hat zahlreiche digitale Angebote beschert. Das betrifft auch den regionalkundlichen Bereich Sachsens. Viele kulturgeschichtlich bedeutsame Grundlagenwerke sind mittlerweile auf einer kaum noch überschaubaren Zahl von WWW-Seiten unterschiedlichster Relevanz enthalten. Auch wenn diese digitalen Angebote den großen Vorteil besitzen, per Internet unabhängig von Ort und Zeit weltweit abrufbar zu sein, so wird man schnell mit dem frustrierenden Nachteil konfrontiert, dass sie vielfach verstreut und schwer auffindbar sind. Entsprechend werden nicht wenige wichtige Informationen Von einer breiten Öffentlichkeit kaum oder nicht in dem Maße wahrgenommen, das sie eigentlich verdient hätten.

Dt. Hochsch. für Verwaltungswiss., Habil.-Schr. 2007--Speyer, 2007.

The thesis focuses on businnes plan of a newly started up company ArtBe Ltd. The theoretical part looks at the importance of a business plan for businessmen and companies. The emphasis is on the structure of the business plan, upon which the business plan is based in the practical part. The practical part is a business plan of ArtBe Ltd., which is a company that runs an internet portal selling handmade products of Czech and Slovak authors. The business plan also evaluates possibilities of the companie´s future expansion.

The aim of this thesis is the proposal of booking a table at a restaurant and ordering food delivery system. The work is divided into 5 chapters. It contains 44 images, 8 tables and 1 appendix. The first chapter describes the objective of the work, methods and processing procedures. In the second chapter is devoted to familiarization with the booking and delivery systems that are available in the market. In the third chapter is done SWOT Analysis for the restaurant La Fiamma in Bratislava. In the fourth chapter is designed and developed the system table reservations at this restaurant and designed the ordering system food delivery as well. The next section describes the economic benefits of implementing the described system. The result of this thesis is the function module table reservations as a part of web portal the restaurant La Fiamma.

No description available.