This essay examines Mönsterås municipality as a rural society where the importans in communication and relationship-building is crutual. The study focuses on and how the municipality can reach out through social media to the young residents in the municipality. This essay creates an understanding of how young people see the municipality’s communication and also young residents attitudes of how they think the communication and relationship is between the municipality and them. This study creates a relationship-building understanding that will be useful for the municipality. By examining theories along with semi-structed interviews with six teenagers and semi- structed interviews with two of the municipality’s workers it resulted in a successful study where there could be a comparison between them to get a better understanding of where the communication is standing and how it can be improved. The results showed that the municipality needs to work on their intern communication as well as the extern communication. Furthermore the results shows that the municipality needs a strategy in their communication in order to successfully communicate in a good way that will reach out to the young residents. Since social media is one of the most popular communication tools being used today the results show that their need to be a better understanding in the municipality of the impact that social media has on the communication of an organization.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-65665 |
| Date | January 2017 |
| Creators | Eneman, Stina |
| Publisher | Linnéuniversitetet, Institutionen för medier och journalistik (MJ) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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