This paper reports on the investigation of ICT adoption of tourism SMMEs in
Ngaka Modiri Molema District of the North West Province in South Africa. Self-administered
questionnaires were distributed to 200 tourism enterprises with the
response rate of 68%. The results indicate, that the level of adoption of ICT is
highly influenced by the perception of ICT adoption of tourism SMMEs. Most of
the tourism SMMEs use ICT for business purpose and factors such as size of
enterprise; location of enterprise; knowledge among owners; improvement of
business performance in terms of revenue and financial resources and initial ICT
costs have an impact on ICT adoption by tourism enterprises. / Thesis (MBA) North-West University, Mafikeng Campus, 2011
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nwu/oai:dspace.nwu.ac.za:10394/15669 |
| Date | January 2011 |
| Creators | Phetlhe, S H |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
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