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Subliminal Priming of Implicit Associations of Social Anxiety

Social anxiety describes a marked and persistent fear of negative evaluation in social performance situations that invariably evokes anxiety. In the following study, three dimensions of perception and information processing in context of social anxiety were covered: distinctions between state and trait anxiety, implicit associations, and subliminal priming. Implicit associations may be defined as unconscious cognitive processes related to one's preferences and biases. Implicit associations may also affect how quickly an individual perceives a threatening situation. Exposure to subliminal stimuli also appears to have an effect on the perception of stress-inducing stimuli. This research examined how subliminal priming may influence implicit associations. Results from the present study suggested that the implicit associations of social anxiety were minimally but significantly related to explicit reports of anxiety. Subliminal priming significantly influenced the participants' implicit associations of social anxiety.

Identiferoai:union.ndltd.org:nova.edu/oai:nsuworks.nova.edu:cps_stuetd-1050
Date01 January 2011
CreatorsMandelkorn, Jeffrey
PublisherNSUWorks
Source SetsNova Southeastern University
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceCollege of Psychology Theses and Dissertations

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