This thesis studies the business performance of Thai firms in both domestic and export markets by using the market orientation theoretical framework to explain why some firms are more successful than others. It also investigates how firms become more market-oriented and whether the relationship between market orientation and business performance is moderated by business environment.
| Identifer | oai:union.ndltd.org:ADTP/245791 |
| Date | January 2001 |
| Creators | Ngansathil, Wichitra |
| Source Sets | Australiasian Digital Theses Program |
| Detected Language | English |
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