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Previous issue date: 2016-07-28 / Startups da ?rea de tecnologia est?o inseridas em ambientes altamente din?micos, marcados pela incerteza, onde as tradicionais predi??es do futuro para a tomada de decis?o se tornam demasiadamente complexas, dif?ceis e distantes da realidade. Sendo assim, acredita-se que esse empreendedor estaria mais propenso a adotar uma l?gica decis?ria predominantemente effectual, contrariando o paradigma atual ao enfrentar a incerteza por meio da constru??o de um ambiente e conjunto de relacionamentos que ir?o, como efeito, desencadear cen?rios futuros pr?ximos aos aspirados inicialmente. Este estudo tem ent?o como objetivo verificar como empreendedores de startups de tecnologia incubadas empregam a l?gica effectual nas tomadas de decis?o e qual a influ?ncia da incuba??o nesse processo. Para tanto, foi realizada uma pesquisa de casos m?ltiplos, descritiva, onde foram analisados qualitativamente o conte?do dos discursos obtidos em entrevistas semiestruturadas junto a oito startups incubadas na Inova Metr?pole em Natal/RN. Como resultado foi poss?vel identificar como principais caracter?sticas dos empreendedores ?tica e Honestidade; Resili?ncia, Perseveran?a e Persist?ncia; Motiva??o, Paix?o, Vontade e Entusiasmo; Transpar?ncia; Flexibilidade e Adaptabilidade, onde os principais motivos para empreendedor foram poder transformar o meio ajudando pessoas, e a emo??o e dinamicidade da vida empreendedora. Destacou-se tamb?m a tend?ncia ? coopera??o e parceria no desenvolvimento de produtos, servi?os e evolu??o do modelo de neg?cio das startups, direcionando-os em fun??o da demanda. Al?m disso, verificou-se que a incubadora ? uma grande aliada estrat?gica, potencializando recursos (meios) para que as incubadas atinjam novos patamares. / Technology Startups are embedded in highly dynamic environments, marked by uncertainty where traditional predictions of the future are too complex for decision-making them far from reality. Thus, it is believed that the entrepreneur would be more likely to adopt a predominantly effectual logic, against the current paradigm to face the uncertainty by building an environment and set of relationships that will, in effect, trigger future objectives close to the ones originally aspirated. This study has the objective of verifying how incubated technology startups entrepreneurs use effectual logic in decision making and the influence of incubation in this process. Therefore, a multiple case descriptive study was carried out, and the content in the speeches of the eight startups incubated at Inova Metropole in Natal / RN produced through semi-structured interviews was qualitatively analyzed. As a result it was possible to identify the main characteristics of entrepreneurs: Ethics and Honesty; Resilience, Perseverance and Persistence; Motivation, Passion, Will and Enthusiasm; Transparency; Flexibility and Adaptability. The main reasons for entrepreneurs starting their companies were being able to transform society and helping people, and also the excitement and dynamism of the entrepreneurial life. It was also noticed the tendency to cooperation and partnership in the development of products, services and evolution of the business model startups, by analyzing demand. Furthermore, it was found that an incubator is strategically allied, increasing resources (means) that make possible for the incubated to reach new heights.
| Identifer | oai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/22253 |
| Date | 28 July 2016 |
| Creators | Vieira, Luis Manuel Esteves da Rocha |
| Contributors | 03934985491, http://lattes.cnpq.br/9062687501625890, Gurgel, Andr? Morais, 05345000484, http://lattes.cnpq.br/7215356171529987, Alexandre, Mauro Lemuel de Oliveira, 15590534453, http://lattes.cnpq.br/7233203993967359, Nassif, V?nia Maria Jorge, 02018263803, http://lattes.cnpq.br/6936403740310206, Ara?jo, Afr?nio Galdino de |
| Publisher | PROGRAMA DE P?S-GRADUA??O EM ADMINISTRA??O, UFRN, Brasil |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Source | reponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN |
| Rights | info:eu-repo/semantics/openAccess |
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