Business dynamics have generally been driven by the ability to create and provide value to customers. Value has evolved over time having meanings from merely price to something that actually creates a competitive advantage. Nevertheless, with the fast change in market conditions, it has become relevant to understand value, how it is originated, how customers perceive it and strategies to delineate it in order to fulfil customer needs in frontier technology environments. This thesis aims to research on how value is perceived in indoor air quality and heating, ventilating and air conditioning technologies, what customers look for and what the drivers are to originate value. The study is supported in empirical data obtained through four semi-structured interviews from customers with experience in these fields working in companies in Europe. After the research, the findings in terms of value entail several factors. Customers approach value by means of performance, however, at the same time this represents a constraint since it is important to balance performance over price. The value promise is also key to comply with customer expectations and current regulations in place. Moreover, due to the fact that locations are different and the type of buildings too, flexibility is another way to adopt value especially because these technologies are expected to have long lifespans and hence, it is important to consider changes in the future. The results also suggest that sustainable value can be found, improving people’s health, reducing environmental impacts and creating key partnerships corresponding to the triple bottom line of sustainability. Finally, some discussions are given in terms of barriers to create value such as the lack of incentives or low capital to invest, followed by a trend of energy saving systems to optimize and improve current conditions in this market.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-422945 |
| Date | January 2020 |
| Creators | Gallegos Castillo, Gerardo |
| Publisher | Uppsala universitet, Industriell teknik |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | SAMINT-MILI ; 20055 |
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