The aim of this diploma thesis is to draw attention to possibilities of presentation of arts in the public space and its benefit for Arts and cultural organisations marketing. The thesis concentrates on the area of Statutory city of Brno and provides both evaluation of benefits of selected implemented events and results of my own marketing research. In the introductory part of the thesis, there are some important theoretical expresions and contexts explained. Furtheremore, there are described possibilities of elimination of barriers of both the access and approach of the public to arts through their presentation in the public space. An important part of the thesis deals with presentation of arts in the space of shopping centre Galerie Vaňkovka Brno and provides particular examples which demonstrate benefits of cooperation of a shopping centre with individual artists or cultural institutions. The most significant point of the thesis is the marketing research conducted among visitors to Galerie Vaňkovka. On the sample of 200 respondents I examined how the visitors to Galerie Vaňkovka perceive presentation of arts in the space of shopping centre. The conclusion which I reached is that presentation of arts in such spaces can support significantly the marketing of arts and cultural institutions.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76660 |
| Date | January 2009 |
| Creators | Murdzová, Alexandra |
| Contributors | Černá, Jitka, Zamazalová, Marcela |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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