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En fallstudie av en organisation som arbetar utan marknadsavdelning

The influence of the marketing department has decreased while marketing can be seen as vital for companies. The purpose of the study was to examine a company without a marketing department. Further, the essay research the usage of internal marketing of the company. Hence the research questions: what are the benefits and disadvantages with removing the marketing department? What impact does internal marketing have on the company? Researchers have claimed that marketing is everything and everything is marketing which touches the theories, internal marketing, part-time marketers, and employee branding. The study has applied a qualitative research method, thenceforth a deductive research method. Four respondents from a company without a marketing department were interviewed. The conclusion showed that internal marketing is applied by the company and the benefits was an increase of influence by the alternate department, improved efficiency and differentiation. The conclusion further showed that it is complicated for a company to exclude the marketing department.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hh-44996
Date January 2021
CreatorsNylund, Erik, Petersson, Kei
PublisherHögskolan i Halmstad
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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