<p>Our study deals with the concept of regional trade blocs or open borders </p><p>(Nordic Region) and their impact on the Marketing Mix Strategies of the firm. The </p><p>purpose of our study is to analyze the regionalization concept as company point </p><p>of view and then its impact on the marketing mix strategies of a company </p><p>operating in Nordic Region. To get the appropriate data for this, we studied a </p><p>telecommunication company based in Norway and operating in Denmark and </p><p>Sweden as well. We adopted the inductive approach and case study method, </p><p>and our study is based on our research findings, on the basis of which we </p><p>developed our own model. The model discusses certain variables and factors </p><p>which influence the marketing mix decisions of the company. </p><p>The study results show that company felt the reality of open market and </p><p>trying to get the advantages of this opportunity by modifying or reorganizing its </p><p>marketing mix strategies according to the open market conditions. Innovation and </p><p>product development according to the customer demands in different markets </p><p>forced the company to take attention about their product line and product </p><p>components. Competition in local and regional market forced the company and </p><p>they based their price strategy on competition so competition became a driving </p><p>force for the company’s price strategy. Open borders gave a number of </p><p>alternatives to position the products and Telenor is using different distribution </p><p>channels which vary from market to market and country to country. Company </p><p>adopted trans-border strategy for the easiness of their end consumers and used </p><p>different brand names in different markets but with single logo at all.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:hh-4186 |
| Date | January 2006 |
| Creators | Awan, Anam ul Haq, Ali, Shahzad |
| Publisher | Halmstad University, School of Business and Engineering (SET), Halmstad University, School of Business and Engineering (SET), Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, text |
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