by Ho, Wai-Sum Shirley. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 70-71). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vii / LIST OF TABLES --- p.viii / PREFACE --- p.ix / Chapter / Chapter 1. --- WHAT PEOPLE DO IN THE INTERNET --- p.1 / Introduction --- p.1 / What the Internet can do for Businesses --- p.1 / What Individuals Can Achieve in the Net --- p.5 / Chapter 2. --- INTERNET STATISTICS AND THE SOCIAL PERCEPTION ON IT --- p.8 / Introduction --- p.8 / The World-wide Coverage --- p.8 / Survey on Internet User Statistics --- p.10 / Market Size of the Internet in Various Aspects --- p.16 / Chapter 3. --- THE BUSINESS MODEL OF AN ISP - THE BREAD AND BUTTER AS WELL AS THE COSTS --- p.19 / Introduction --- p.19 / An ISP's Revenues and Costs --- p.19 / Chapter 4. --- THE ECONOMIES OF INTERNET MARKETING AND ADVERTISING --- p.24 / Introduction --- p.24 / Statistics on Web Advertising and Internet Shopping --- p.21 / Internet Marketing --- p.28 / Chapter 5. --- THE ECONOMIC IMPACT OF THE INTERNET TO MODERN SOCIETY --- p.30 / Introduction --- p.30 / Today's Internet Economy --- p.31 / What Directions is the Internet is Headed --- p.32 / Structure of the Internet Economy --- p.34 / Who are Likely to Make Money ？ --- p.36 / How Companies' Core Businesses will be Affected --- p.38 / Impact on the Core Economy --- p.40 / Chapter 6. --- INFLUENCE OF THE INTERNET - PRESENT AND PREDICTION FOR THE FUTURE --- p.44 / Introduction --- p.44 / How Companies will be Affected --- p.45 / Predictions for the Near Future (1 or 2 years) --- p.45 / Chapter 7. --- AN EMERGING BUSINESS OF INTERNET EXTENSION -INTRANET --- p.52 / Introduction --- p.52 / The Relationship and Difference between Internet and Intranet --- p.53 / "The Intranet Causes Information Access to be Faster, Better, and More Economical" --- p.54 / Why do Corporations use Intranets as their Means Inter-branch Communications ？ --- p.55 / Intranet for Low Cost International Communication --- p.57 / Putting the Data Warehouse on the Intranet --- p.58 / Case Study: The Intranet Slashing the Cost of Business --- p.59 / Chapter 8. --- CONCLUSION --- p.64 / The Economic Sphere of Influence of the Internet --- p.64 / Intranet - Business with Prosperous Future --- p.66 / APPENDIX1 --- p.67 / WHO IS WHO IN HONG KONG´ة S INTERNET COMMUNITY --- p.67 / BIBLIOGRAPHY --- p.70
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_321816 |
| Date | January 1997 |
| Contributors | Ho, Wai-Sum Shirley., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, x, 72 leaves : ill. ; 30 cm. |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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